By MOOK Scenic Spots Family Travel Life Network / Reported and compiled by Li Mei?
A wave of low-cost airline fever is sweeping the globe, and there are now 11 low-cost airlines operating in Taiwan. AirAsia, the Asian low-cost carrier that has been named “World’s Best Low-Cost Airline” for four consecutive years, has invested nearly ten million dollars this year, combining advertising, PR, social media, and TV media resources to launch its first-ever “The More You Like, The More You Save” campaign. The discount rates on flights to five major global travel destinations will be decided by the public. In addition, what’s even more exciting for all travel enthusiasts is that simply by sharing the campaign information on Facebook, you could win a free round-trip ticket – a rare opportunity!
AirAsia’s “The More You Like, The More You Save” campaign lets the public decide the discount rate on tickets. (Image provided by AirAsia)
“Traveling the World on a Budget” has recently become a hot topic among young backpackers, and low-cost airlines have naturally become the top choice for travel. AirAsia is committed to upholding its brand belief since inception: “Everyone can fly!” Recognizing the strong influence of social media among younger audiences, AirAsia chose Facebook as the platform for the campaign. It creatively integrates the commonly used “like” and share functions to offer discounts while also boosting the popularity of its fan page.
For this campaign, AirAsia has specially selected five key destinations for travelers: “Melbourne,” “Phuket,” “Langkawi,” “Penang,” and “Perth.” For popular working holiday spots among young people, such as Australia’s “Melbourne” and “Perth,” AirAsia leverages their world-renowned extreme sports culture and promotes them through eye-catching posters and humorous short videos, encouraging people to break free and fly toward a new version of themselves!
So far, the campaign has received an enthusiastic response from fans, with over 22,000 “likes” accumulated across the five travel cities. Until May 31st, consumers who participate in the “AirAsia, The More You Like, The More You Save” campaign and support their favorite city to fly to can not only enjoy up to 20% off on flight tickets, but also have the chance to win a free round-trip ticket for two by sharing the campaign page!
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