By MOOK Travel Life Chen Guanxin, compiled and reported
How popular is Hello Kitty? From exhibitions and convenience store loyalty campaigns to airplanes and the Maokong Gondola, her presence is everywhere. Now, this craze has swept into the New Year’s dish market. Lao Xie Zhen, an 80-year-old veteran brand, has launched the “Hello Kitty 40th Anniversary Buddha Jumps Over the Wall” this year. With its super-cute and eye-catching design, it is now available in limited quantities on the official Lao Xie Zhen website and Yahoo! Super Mall.
The “Hello Kitty 40th Anniversary Buddha Jumps Over the Wall” adds a playful and lively touch to your New Year’s Eve dinner table. (Photo provided by Lao Xie Zhen)
Lao Xie Zhen, which started as a dried goods merchant on Dihua Street, said that in recent years, Buddha Jumps Over the Wall has gained popularity among many consumers. This year, they aim to create a new festive gifting style for the New Year, so they collaborated with Sanrio to base the design on Kitty’s 40th anniversary traditional Chinese ink brushstroke style. They invited master jar makers from Yingge to create an exclusive design and launched the “Hello Kitty 40th Anniversary Buddha Jumps Over the Wall,” which is now available in limited quantities on the official Lao Xie Zhen website and Yahoo! Super Mall.
Besides the incredibly eye-catching Hello Kitty decal jar design, the “Hello Kitty 40th Anniversary Buddha Jumps Over the Wall” also adheres to the brand’s longstanding principle of “high-end luxury” in its ingredients. It carefully selects South African abalone, black jade sea cucumber, Hokkaido scallops, Dajia taro, and expertly brewed Taiwanese-style premium broth. Notably, it also includes Japanese fish cake designed in the shape of Hello Kitty, whose adorable form breaks away from the traditional, old-fashioned image often associated with Buddha Jumps Over the Wall.
The limited-edition “Hello Kitty 40th Anniversary Buddha Jumps Over the Wall,” available in a run of 2,000 sets, includes three premium broth packets, two black jade sea cucumbers, four South African abalones, six Hokkaido scallops, Hello Kitty Japanese fish cake, and two ingredient packets containing Dajia taro, CAS pork ribs, fresh shiitake mushrooms, and chestnuts — all in luxurious ingredients totaling over 2 kilograms (excluding the jar) for just NT$3,480. Lao Xie Zhen also offers a “Abalone Buddha Jumps Over the Wall” and a “Lobster Buddha Jumps Over the Wall.” For more details, please visit the official Lao Xie Zhen website.
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