By MOOK Scenic Spots' Kumiko, compiled and reported
Forever 21’s two stores in Taiwan are closing one after another, officially exiting the Taiwanese market in March 2019. (Photo / cheriechang1217)
Due to operating at a loss in Taiwan, high rents, and intense competition from affordable fashion brands, Forever 21’s designs tend to be more trend-driven, which limits their appeal to Taiwanese consumers—a key factor in unstable sales.
Forever 21’s first store in Taiwan opened on June 13, 2015, in Taipei’s Xinyi District.
After the Zhongxiao store closes at the end of March, 58 employees will also face unemployment; the fast fashion scene on Zhongxiao East Road will lose yet another player following “SPAO” and “MIXXO,” leaving only ZARA, UNIQLO, and GU in the Eastern District’s fast fashion scene. This shows that practical office styles and Japanese-inspired designs remain more stable in Taiwan’s market. Fans of Forever 21 should seize this final chance to shop without leaving Taiwan and stock up while they can—Up!”