By / MOOK Scenic Spots Family Travel Life Network Editorial Team
The most talked-about event of 2014, the FIFA World Cup, was held in Brazil with great fanfare. Football fans from around the world were captivated by the performances of their favorite stars. Emirates, one of the main sponsors of this year’s World Cup, recently unveiled its first Boeing 777-300ER aircraft featuring a special “Pelé” livery. Pelé, the football legend, serves as the global brand ambassador for Emirates and is also a three-time World Cup champion. Before the livery aircraft's maiden flight, Pelé personally signed the fuselage. The "Pelé" special livery aircraft features a design that combines Emirates' specially created FIFA World Cup imagery with the signature of the football legend himself.
Pelé, Emirates’ global brand ambassador, signed the aircraft before its maiden flight. This flight is bound for São Paulo. (Image courtesy of Emirates)
The “Pelé” livery aircraft will operate on the Dubai–São Paulo route, and two additional Boeing 777s and Airbus A380s will later be painted with the same design to join the fleet. During the 2014 World Cup, the “Pelé” livery aircraft is expected to carry over 18,000 passengers from around the globe via Dubai to Rio de Janeiro and São Paulo to witness the thrilling matches.
The Boeing 777-300ER featuring the “Pelé” livery transported football fans from all over the world to São Paulo during the 2014 World Cup. Two more Boeing 777s and an Airbus A380 will follow with the same special livery. (Image courtesy of Emirates)
To ensure football fans worldwide don’t miss any updates from the World Cup, Emirates will broadcast live matches through its ice inflight entertainment system on select flights. Passengers on other flights can also stay up-to-date with real-time match information via the ice system.