With many popular summer travel events taking place, whether it's a family trip, a romantic date, or a get-together with colleagues and friends, it has become one of the most anticipated joys of this summer. As domestic travel becomes increasingly popular year by year, the trend of renting cars for trips and the demand for it have also greatly increased. Services that offer car rentals and returns at multiple locations across Taiwan, catering to various vehicle types and passenger capacities to meet travelers' needs, have made tourists more willing to choose car rental services. This allows them to enjoy the joyful memories created with family and friends along the journey.
Summer is the season for travel — bring your loved ones and friends along to enjoy the fun of self-driving. (Image source / China Motor Corporation)
Popular summer travel activities kick off with the Taiwan Hot Air Balloon Festival in Taitung, heralding the start of summer adventures. This is followed by the 2014 Yilan International Children's Folklore and Folkgame Festival. In Hualien, there are as many as 16 red ducks of various sizes, including the famous Red Face Duck, waiting for visitors to come and see. The entire East Coast (Hualien and Taitung) not only features exciting events, but also offers stunning natural scenery that is a top choice for many travelers exploring Taiwan’s hinterland. The Brolin Boulevard in Chishang Township, Taitung, which gained popularity due to a Takeshi Kaneshiro commercial, has also launched a tea-serving service, allowing visitors to recreate scenes from the iconic ad — making it a highly talked-about attraction. The ever-popular JiMi Square in Yilan continues to attract crowds. This summer, why not take a short trip to Yilan and the East Coast, connect all the sights and activities you want to visit, and drive around to explore freely? A relaxing and enjoyable journey awaits you.

The Fun Summer event featuring the Red Face Duck kicks off, with the Red Face Duck joined by 15 little ducks in an adorable appearance. (Image source / Hualien County Government)
Various creatively designed hot air balloons draw huge crowds at the Taitung Hot Air Balloon Festival. (Image source / Taiwan Hot Air Balloon Festival)
In addition to the exciting events and attractions in eastern Taiwan, there are also a variety of summer experiences across the country. From the Gongliao Ocean Music Festival starting in early July, to the 2014 Tainan Masago Music Festival held in August, music lovers and beachgoers should not miss out. In central Taiwan, Nantou hosts the Nantou Train Festival, where the Little Bear School takes both adults and children into the world of steam trains. Qingjing Farm, surrounded by grasslands and flocks of sheep, also holds its Summer Windmill Festival — a spectacular scene that earns praise from visitors every year.

Enjoy the harbor city waterfront scenery along the Love River. (Image provided / Kaohsiung City Government Tourism Bureau)
JiMi Square in Yilan remains hugely popular and is a must-visit spot for tourists exploring Yilan. (Image provided / Moleskine Editorial Team)
Traveling both uphill and downhill is convenient — self-drive rentals allow your itinerary to stretch endlessly. (Image source / China Motor Corporation)
In addition, famous major attractions across Taiwan remain favorite spots that never get old for travelers. The mountain town charm of Jiufen and its old streets, the sky lanterns of Pingxi and the JingTong Old Street, the Daxi Old Street in Taoyuan — all offer delightful holidays filled with scenic beauty and delicious food. The Mediterranean-style architecture of Nanzao Fishing Port in Hsinchu is also a sight not to be missed. Fly a kite, play frisbee, sip coffee, and watch performances on the large grassy field next to Nanzao Fishing Port for a relaxing afternoon. Taichung’s Caotun Avenue is a popular new hub for cultural creativity and gourmet food, with its exhibitions and weekend events creating a laid-back atmosphere throughout the district. Kaohsiung’s attractions are flourishing even more, with places like Pier-2 Art Center, the Love River area, the Buddha Memorial Center, and the Kaohsiung Sugar Factory at Qiaotou offering endless exploration opportunities. Coupled with local delicacies, every trip here is a feast for both the taste buds and the spirit, leaving you satisfied and happy.
Follow the FIFA World Cup craze — predict the winning team and enjoy car rental discounts. (Image provided / XieXin Car Rental)
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