The Dihua Street Vitality Market creates a new vibe for Dadaocheng

Dadaocheng has developed over more than a century,The Taipei City Department of Commerce has scheduled the “Dihua Vitality Market” to be held from August 8 to August 10, 2014 (103 in Taiwan’s calendar), along Section 1 of Dihua Street (between Minsheng West Road and Guisui Street),With over 50 traditional industries and emerging cultural and creative shops setting up stalls along Dihua Street, the event also serves as a warm-up for the 20th annual Taipei New Year Shopping Street, allowing the public to rediscover the charm of this century-old street.

The Dihua business district has long been a famous tourist attraction in Taiwan, with the annual Taipei New Year Shopping Street and Dadaocheng Fireworks Festival drawing huge crowds. As times have changed, distinctive cultural and creative shops can now be seen all over Dihua Street. This “Dihua Vitality Market” invites local shops to jointly present the current diverse face of Dihua Street, injecting new cultural and creative elements into the traditional New Year goods, symbolizing the future gradual transformation of the New Year Shopping Street towards an integration of old and new.Wu Ronghe, chairman of the Taipei Dihua Business District Development Promotion Association, stated that due to changes in consumer patterns, world-renowned tea, traditional Chinese medicine, and dried goods have gradually remained only in the memories of the older generation. He hopes that through the “Dihua Vitality Market,” young people will gain a better understanding of traditional Chinese medicine and dried goods, enabling these traditional products to better integrate into the lives of the younger generation.

This “Dihua Vitality Market” invites local shops to join in the celebration, using CI branding tailored for the Dadaocheng business district by the Taipei City Department of Commerce and shipping wooden crates made with wheat-stamp artistry passed down since the 19th century. Retro-style plain fabric is used to print shop signs, specially integrating the architectural style of Dihua Street to create a special atmosphere distinct from the usual Dadaocheng.In addition to the historical and cultural characteristics of Dihua Street, the market also incorporates local industry types, designing a series of 600 creative packaging combinations of traditional Chinese medicine and dried goods — “My Vitality Day,” including lively health-boosting teas and soothing sleep teas, using playful package names to attract younger crowds to discover the Dihua Street of today.; The “Da-Dao-Tian – Sweet Memories of the Five Senses” micro-exhibition at URS127 even invited student art groups from various universities and colleges to design themes for Dihua Street such as... (text cut off) ..., allowing the public to experience the rich cultural essence of the area. During the event, shuttle bus services are provided (every 30 minutes), and some shops offer product discounts—for example, the Snow Frog Milk, originally priced at 150 NTD per cup, is available for 80 NTD per cup. Additionally, event purchases come with souvenirs such as junk boat-themed tea bags or junk boat bookmarks/postcards. The public is welcome to come and experience a Dihua Street unlike any other.