Text / Compiled and reported by the editorial team of MOOK Scenic Spots Family Travel Life Network
Hong Kong-based Shangri-La International Hotel Management Ltd. has launched a new brand, Hotel Jen (Traders).The fresh, friendly, and carefree style makes Hotel Jen (Traders) unique, catering to the needs of the “new generation” of independent business and leisure travelers. The brand is expected to open 10 hotels in major cities across the Asia-Pacific region by March 2015.The first Hotel Jen (Traders) hotel will open on September 15 at Orchardgateway in Singapore, becoming the first property under the former “Traders Hotel” rebranding initiative by Shangri-La. The revamped mid-scale hotel brand, Hotel Jen (Traders), will focus on intuitive service concepts and a relaxed, friendly attitude, serving guests in major cities across the Asia-Pacific region.
The first Hotel Jen (Traders) hotel will open on September 15 at Orchardgateway in Singapore. (Image provided by Traders)
The inspiration for the Hotel Jen (Traders) brand comes from a fictional character, Jen: a professional hotelier who loves life, enjoys adventure, travel, and discovery. Jen provides efficient and thoughtful service to guests while also offering them the best ways to experience a city.Greg Dogan, President and CEO of Shangri-La Hotels and Resorts, said: “Hotel Jen (Traders) will meet the needs of the new-century guest—flawless service, comfortable rooms, and sincere, genuine hospitality; they value their privacy and seek efficiency, a carefree, and non-intrusive experience.”
Superior Room at Hotel Jen (Traders). (Image source / Official Traders website)
Greg Dogan added: “The Traders brand has built a solid market foundation and a loyal customer base over nearly 25 years of outstanding performance in the highly competitive hotel industry.” “However, we are focused on the future. Through listening to our guests, engaging in conversations with them, and conducting extensive research on our target markets, we have identified global travel trends, especially the unique needs of the new generation of travelers, and have responded accordingly to maintain our leading position and competitive edge over the next 20 years.
Premier Panorama Room at Hotel Jen (Traders). (Image source / Official Traders website)
The Hotel Jen (Traders) stay will emphasize stress-free comfort and simplicity, mainly reflected in the relaxed and friendly ongoing interactions throughout the entire guest journey from check-in to check-out. Guests are all friends of Jen, the fictional character, and staff will make them feel a sense of belonging at all times through considerate, respectful, and attentive service.
Hotel Jen (Traders) will offer guests a stress-free, comfortable, and simple experience. (Image provided by Traders)
The dining concept at Hotel Jen (Traders) primarily uses fresh, local ingredients to ensure guests enjoy authentic flavors. Free coffee and snacks are provided after breakfast, along with convenient takeaway kiosks. Lothar Nessmann, Chief Operating Officer of Hotel Jen (Traders), said: “We are incredibly excited to launch this new brand. There’s no doubt we want to retain our loyal existing customers, but we’ve also noticed that their needs have changed. The lines between business and leisure have blurred amid the busyness beyond traditional working hours, so today’s guests want more flexibility anytime, anywhere.”
Deluxe Room at Hotel Jen (Traders). (Image source / Official Traders website)
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