Text by the editorial team of MOOK Travel Life Network
Two of the world’s most prestigious legends shine brilliantly together this early autumn. To celebrate the grand opening of The Peninsula Paris, The Peninsula Hotels has collaborated for the first time with London’s leading department store Harrods,from September 2 to October 7 this year, The Peninsula Paris-themed window displays will be unveiled at Harrods, and from October 1 to October 28,images of The Peninsula Paris will appear on large screens near various entrances and escalators at Harrods.
The Harrods window facing Hans Crescent will showcase the elegant nighttime view of The Peninsula Paris, accompanied by six electronic screens displaying the hotel’s luxurious imagery.
The window facing Hans Crescent will present the beautiful scenery of The Peninsula Hotel. (Photo courtesy of The Peninsula Paris)
The theme window is adorned with 200 suspended crystal leaves, a miniature version of the “Dancing Leaves” crystal leaf chandelier in The Peninsula Paris lobby. The chandelier in the hotel lobby draws inspiration from the tree-shaded greenery outside Avenue Kléber, consisting of 800 handcrafted crystal leaves. It was designed and produced by the renowned Czech glass manufacturer Lasvit and is the longest and most complex project in the company’s history.
Scan the QR code on the window to explore exciting information about the hotel. (Photo courtesy of The Peninsula Paris)
At the same time, while admiring the unique window designs, the public can also scan the QR codes on the windows to access fascinating details about the hotel and learn more about the “Harrods Loves The Peninsula Paris” stay package. This package requires guests tomake a reservation for a stay at The Peninsula Paris between October 1 and December 30, 2014, during the window display period (September 2 to October 7), to enjoy a 15% discount on room rates, guaranteed room upgrade, and the iconic Peninsula Afternoon Tea for two guests in the hotel’s lobby lounge, among other exceptional benefits.
200 suspended crystal leaves, a miniature version of the “Dancing Leaves” crystal leaf chandelier in The Peninsula Paris lobby. (Photo courtesy of The Peninsula Paris)
Mr. Ricky Cheng, Vice President of Marketing at The Peninsula Hotels, said: “This is the first time our group has incorporated window displays into our marketing strategy. Through this innovative and interactive approach, we aim to introduce the craftsmanship and grandeur of the newly opened The Peninsula Paris to the public. The handcrafted crystal leaf decorations in the window are a miniature version of the ‘Dancing Leaves’ chandelier in the hotel lobby and also one of the thematic elements that run throughout the hotel’s interior design.” He added: “The Peninsula Paris is our group’s first project in Europe. Our current mission is to promote and elevate the hotel’s visibility across Europe. Of course, we also hope to attract Harrods customers to visit The Peninsula Paris through this stay promotion. London is a premier shopping destination, and Paris is a global luxury shopping capital, home to high-end brands, quaint boutiques, and specialty shops. Shopping in the City of Light is truly a dream for many!”
200 suspended crystal leaves, a miniature version of the “Dancing Leaves” crystal leaf chandelier in The Peninsula Paris lobby. (Photo courtesy of The Peninsula Paris)
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