By MOOK Scenic Spots Family Travel Life Network Editorial Team
International fast fashion brands have been expanding their presence in Taiwan, and the highly anticipated H&M, after confirming its Taiwan opening schedule last year, has drawn significant consumer attention and excitement. It officially opened on February 13, 2015—right during Valentine’s Day and the Lunar New Year holiday period—creating expectations for substantial crowds and shopping enthusiasm.
H&M’s first store in Taiwan opened on February 13, 2015 (Photo / MOOK Scenic Spots Family Zhang Yingying)
In addition to the brand’s appeal and long-term marketing impact that have sparked ongoing discussion, the opening day promotions also attracted consumer interest. H&M prepared limited-edition queue gifts for customers, with the first person in line receiving an H&M product voucher worth NT$8,000. The first 300 customers received product vouchers worth NT$500 each. Additionally, 2,000 limited-edition shopping bags were given out as surprise gifts in a lucky bag concept.
Zhou Xun and her husband Gao Shengyuan, the 2015 Spring ambassadors for Greater China, attended the VIP party in Taiwan specially for the H&M opening. (Image source / H&M Taiwan)
The promotional advertisements for the opening of H&M’s first Taiwan store were highly eye-catching. This one is a large shopping bag advertisement on Zhonghua Road in Ximending. (Image source / H&M Taiwan)
This year, in addition to H&M setting up in Taipei, another international fast fashion brand, Forever 21, also opened at ATT4FUN in May 2015. Coupled with existing brands such as ZARA and GAP, the selection of international brand shopping options in Taipei’s Xinyi District has greatly expanded.