By MOOK Scenic Spots Family, compiled and reported
Photo / Cashbox, Holiday
Cashbox (Cashbox Partyworld, Cashbox Enterprise Co., Ltd., stock code 8359) was established in March 1989, with its first store opening on LinSen North Road in Taipei. It quickly rose to prominence in the market with its private-room karaoke format. Starting in 1994, it expanded overseas and launched a magazine under the same name. In 2017, it exited the Chinese mainland market, and in February 2019, it announced the acquisition of Holiday for NT$6.7 billion.
Photo / Cashbox
Holiday (HOLIDAY KTV, Holiday Co., Ltd., stock code 9943) opened its first outlet in 1993 on Minsheng East Road in Taipei, becoming Taiwan’s first KTV company to use a computerized song-ordering system. Cashbox acquired Holiday’s external shares at NT$67.7 per share. Whether the merged entity will rebrand or maintain dual branding has become a hot topic among netizens.
Modern KTVs now offer stage-style performance environments to meet consumers’ desire to show off their talents. (Photo / Cashbox)
Another latecomer, Happy Gathering Point, has carved out a niche with its focus on gourmet food, cultural creativity, and a fashionable vibe. Unlike Cashbox, which primarily attracts office workers, and Holiday, which mainly draws students, Happy Gathering Point is also vying for a share of the KTV and banquet event markets. Between November 2009 and January 2010, Happy Gathering Point rapidly launched outlets in Banqiao, Ximen, and Fuxing, integrating dining options such as Hong Kong-style dim sum, teppanyaki, hot pot, and marinated snacks. The brand emphasizes a comprehensive entertainment experience with singing stages and food and drinks—a direction that reflects current trends in Taiwan’s KTV market.
Photo / Holiday
The merger of Cashbox and Holiday is expected to significantly expand its presence in southern Taiwan. Both the strategic direction of the merger and the development of Happy Gathering Point are topics of interest to consumers. Some netizens joked that if the merged entity really becomes “GoodBox” (i.e., very expensive), they’ll switch to singing at Happy Gathering Point—highlighting that cost remains a major concern for consumers even when seeking fun.