By / MOOK Scenic Spots Home Travel Life Network Editorial Team
 

The affordable fashion brand H&M has remained hugely popular since opening its first flagship store in Taipei’s Xinyi District. Now, the brand has officially announced that its second “Station Front Store” will open on August 27 at Taipei Main Station, giving H&M fans yet another new shopping destination.

H&M will be situated at No. 2 Guanqian Road (formerly the location of NOVA), spanning four floors with around 786 ping (approx. 2,600 square meters) of shopping space. The store will offer a full range of men’s, women’s, and children’s apparel, and will feature a 1970s retro-style interior, using black, white, and blue to create a “travel fashion” atmosphere. On opening day, a DJ will perform live, and a series of launch promotions will be available — including a limited-edition tote bag for the first 1,000 customers, a gift card worth NT$500 for the first 300, and a hardcover notebook for those who spend NT$1,500 on the opening day (limited to 500 notebooks).