By MOOK Scenic Spots Home Travel Life Network Editorial Team, compiled and reported
LINE FRIENDS fans have another pilgrimage spot to visit. The second LINE Friends Store & Cafe flagship store in the world opened in early November in Itaewon. Spanning three floors, the space includes a themed store and a café where you can find just about anything you want.
A giant Brown sits at the entrance of the store. (Photo credit: store.linefriends)
The second LINE Friends Store & Cafe flagship store in the world has opened in Itaewon, following the one in Korea’s Garosu-gil. (Photo credit: store.linefriends)
The newly opened Itaewon LINE Friends Store & Café covers an area of 341 pyeong (approximately 1,126 square meters) and stands three stories tall, making it the largest flagship store among the brand’s 39 global branches. As you step inside, every corner is filled with adorable characters like Brown, Cony, and Sally, all welcoming visitors in various forms—as if you’ve stepped into the cartoon world of LINE. The store offers the most comprehensive selection of LINE Friends-themed merchandise, mainly available on the first and second floors. The third floor houses Seoul’s second LINE Café. As soon as you ascend, you’ll be greeted by a massive Brown at the entrance, radiating maximum cuteness—LINE fans simply can’t miss this.
The first and second floors feature toys and lifestyle goods, while the third floor is home to the themed café. (Photo credit: store.linefriends)
Huge LINE Friends characters are everywhere, making it hard not to take photos. (Photo credit: store.linefriends)
The adorable merchandise is sure to drain fans’ wallets. (Photo credit: store.linefriends)
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