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Popular Japanese cheesecake brand PABLO opens in Taiwan with launch promotions

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — The highly popular Japanese cheesecake brand PABLO has garnered significant attention ever since rumors of its expansion into Taiwan first surfaced. Its first store is located at HOYII North Station, which houses numerous well-known Japanese food brands. In addition to a takeaway counter, there is also...

By the MOOK Scenic Spots Family Travel Lifestyle Network Editorial Team

The highly popular Japanese cheesecake brand PABLO has garnered significant attention ever since rumors of its expansion into Taiwan first surfaced. Its first store is located at HOYII North Station, which houses numerous well-known Japanese food brands. In addition to a takeaway counter, there is also an dine-in space. Both were launched simultaneously on January 15, 2016, catering to the diverse needs of the crowds around Taipei Main Station.

PABLO Taiwan’s first store is premiering its freshly baked half-baked cheesecake tower. (Image source / Pablo Cheesetart Taiwan)

Upholding the brand philosophy of “creating a cheesecake tower flavor never seen before,” the product “freshly baked half-baked cheesecake tower” is a popular souvenir in Japan. For its Taiwan debut, PABLO is highlighting this item, allowing Taiwanese consumers to experience another flavor of cheesecake.

 
 
PABLO Taiwan launch promotions are as follows:

Promotion 1: Sweet Welcome Gift for Dine-In Customers
Date: January 15, 2016 (Friday)
Location: Dine-in Store
How to Participate: The first 200 customers to check out can exchange for one PABLO double-layer glass cup
 

Promotion 2: Takeaway Store Celebration Voucher
Date: January 15, 2016 (Friday)
Location: Takeaway Store
How to Participate: Spend any amount to receive one celebration voucher (worth $500), limited to 500 vouchers. The first three customers will also receive a small PABLO gift.
Note: Each transaction qualifies for one participation only; repeat participation is not allowed.
Queue numbers will be distributed on-site on January 15, 2016 (Friday). Each customer may receive one number, and queue position will be determined based on these numbers. Leaving the queue midway will result in disqualification, with no makeup numbers available.
Celebration vouchers are valid until March 15, 2016 (Tuesday). Terms and conditions are subject to the ticket details and PABLO Taiwan regulations.

PABLO Taiwan’s first store is premiering its freshly baked half-baked cheesecake tower. (Image source / Pablo Cheesetart Taiwan)

Promotion 3: Additional Raffle Event

Date: January 15, 2016 (Friday) – January 24, 2016 (Sunday)
Location: Dine-in Store and Takeaway Store
How to Participate: A raffle ticket will be given for every purchase of $500 or more (can be accumulated)
Prizes:
(1) On January 29, 2016 (Friday), enjoy a PABLO afternoon tea session with store manager Liu Yi-hao—10 spots available, each winner may bring one guest
(2) One Gogoro motorcycle
(3) Twenty PABLO mugs
The list of winners for January 28, 2016 (Thursday), will be announced on the PABLO official Facebook page.
 
Introduced to Taiwan by HeYi Lifestyle Group, PABLO’s new Taipei store has many local fans excited, saying, “Now we won’t feel bad if we can’t get it when visiting Japan!” Currently, apart from Taipei, PABLO also has an overseas branch in Myeongdong, Seoul, which opened in May 2015 and is also very popular among Korean consumers.
 
 
[Info]
Pablo Cheesetart Taiwan
Address: No. 36, Section 1, Zhongxiao West Road, Taipei City
Phone: 02-23703678
Business hours: 11:00–22:00 (takeout available from 10:00)


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