By the MOOK Scenic Spots Home Travel Life Network Editorial Team
 
Emirates Airlines, named the World’s Best Airline by Skytrax, has once again been awarded the title of the world’s most valuable airline brand in 2016. The Global Brand Value Report published by UK-based brand consultancy Brand Finance reveals that the brand value of Emirates Airlines increased by 17% compared to the same period last year, climbing impressively to 171st place globally. This marks the fifth time the airline has appeared on the list since 2009, with its brand value more than doubling.

2015 marked the 30th year of operations for Emirates Airlines and was a year of growth and innovation. The airline launched services to 6 new destinations, expanding its network to a total of 150 global destinations; it also took delivery of 26 new aircraft, making it the operator of the world’s largest fleets of Boeing B777 and Airbus A380 aircraft.

In terms of onboard facilities, Emirates Airlines upgraded the personal screens in both First Class and Economy Class to the largest in the industry. Its ice inflight entertainment system, which has been awarded by Skytrax for 11 consecutive years, now offers over 2,200 channels in its updated version. The mobile app and mobile website make it even easier for passengers to book their journeys.

Additionally, Emirates Airlines has amassed over 11 million followers across social media platforms including Facebook, Instagram, LinkedIn, and Google+, making it the largest transportation brand on social platforms. In 2016, Emirates Airlines will continue to fulfill its commitment to global passengers by striving to provide the best products and services, thereby solidifying its strong brand positioning.

 

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