The 2013 Asia Outdoor Exhibition was held from July 24 to 27 at the Nanjing International Expo Center, where the outdoor brand SPOUNTIN made a prominent appearance with its 2014 new collection.
The brand name SPOUNTIN has a special meaning. In the early 20th century, outdoor sports originated in the UK, mainly in the form of mountain-based activities such as hiking, camping, hunting, mountaineering, rock climbing, skiing, and more. As these mountain outdoor activities became increasingly popular, the two seemingly unrelated words "SPORTS" (sports) and "MOUNTAIN" (mountain) became closely associated in the conversations of outdoor enthusiasts. Eventually, a new colloquial word was born from the combination of "SPORTS" and "MOUNTAIN": "SPOUNTIN." This marks the beginning of the SPOUNTIN story.
Over the years, SPOUNTIN has consistently adhered to its brand philosophy in product design, R&D, and production. At a time when most outdoor product styles tend to be similar, SPOUNTIN stands out by combining professional outdoor functionality with fashionable styling and personalized color schemes, offering a refreshing experience. The products achieve the perfect unity of comfort, stylish design, and professional function. Colors, styles, materials, and craftsmanship all reflect fashion, yet go beyond it, while also delivering outstanding outdoor performance—allowing wearers to fully enjoy the comfort, nature, and fashionable taste of outdoor activities.
SPOUNTIN is committed to creating extraordinary outdoor products and actively promotes the concept of 'Happy Living, Fashionable Outdoors.' It strives to convey to consumers a new, positive, open, and diverse outdoor lifestyle philosophy inherent in outdoor sports.
SPOUNTIN’s cuts and color combinations are distinctive, exuding a strong British style and fashionable vibe, especially evident in its women’s products. Almost every consumer who has worn SPOUNTIN products praises the uniqueness of its cuts. Beyond that, SPOUNTIN pays even greater attention to perfecting every product detail. Now, this goal is supported by SPOUNTIN’s powerful international product development and design team. Some team members focus on tracking the latest fashion trends and sourcing cutting-edge technological materials, which are then combined and researched to extract valuable elements for product design.
Every type of fabric, lining, interlining, and even the shape of eyelets, the color of cord buckles, and the style of zipper pulls in SPOUNTIN garments undergo thorough research and meticulous design. These details continuously bring surprises and discoveries to consumers during use.
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