On July 10, the launch ceremony of the Lijiang "Tianyu Music Festival" was held at the headquarters of Lijiang Tianyu Group. Responsible persons from relevant departments and units including the Lijiang Municipal Foreign Propaganda Office, Lijiang Municipal Government Information Office, Lijiang Municipal Bureau of Culture, Radio, Television and Tourism, the Lijiang Cultural Industry Leading Group Office, the Gucheng District Foreign Propaganda Office, Gucheng District Bureau of Culture, Radio, Television and Tourism, Gucheng District Cultural Industry Leading Group Office, and local news media attended the launch ceremony.
It was announced at the launch ceremony that the "Lijiang Tianyu Music Festival," organized by Lijiang Tianyu Cultural Tourism Investment Group Co., Ltd. and co-organized by Lijiang Tianyu Cultural Communication Co., Ltd., Beijing Shangrui Cultural Communication Co., Ltd., Lijiang Radio and Television Station, Lijiang Daily, and Yunnan Information Daily’s Lijiang Reader, will be grandly held on October 2, 3, and 4, 2013, at the World Art Village (formerly the Lijiang Yufeng Cement Plant) in Lijiang, Yunnan. This music festival aims to use music as a bond, the local cultural environment as a backdrop, and ethnic cultural characteristics as the main elements to present a top-tier, star-studded, and uniquely distinctive music carnival in China. Every attendee will be able to experience a music festival rich in the essence of Yunnan culture, global musical harmony, and diverse content—the most beautiful music festival.
Encounter "Lijiang"
Lijiang is a magical place where the blending of multi-ethnic cultures gives it an extraordinary charm. There are soul-stirring snow-capped mountains, beautiful grasslands, skies so blue you won’t want to close your eyes, and alleys that are the perfect spots to encounter beauty. This time, come to the Lijiang "Tianyu Music Festival" to encounter breathtaking scenery, great music, the most authentic local ethnic culture of Lijiang, and like-minded people… Lijiang is a paradise for encounters, where you can meet all the best things. And the Lijiang "Tianyu Music Festival" is here to give you the chance to experience how beautiful those unexpected encounters can be.
It was announced at the launch ceremony that the "Lijiang Tianyu Music Festival," organized by Lijiang Tianyu Cultural Tourism Investment Group Co., Ltd. and co-organized by Lijiang Tianyu Cultural Communication Co., Ltd., Beijing Shangrui Cultural Communication Co., Ltd., Lijiang Radio and Television Station, Lijiang Daily, and Yunnan Information Daily’s Lijiang Reader, will be grandly held on October 2, 3, and 4, 2013, at the World Art Village (formerly the Lijiang Yufeng Cement Plant) in Lijiang, Yunnan. This music festival aims to use music as a bond, the local cultural environment as a backdrop, and ethnic cultural characteristics as the main elements to present a top-tier, star-studded, and uniquely distinctive music carnival in China. Every attendee will be able to experience a music festival rich in the essence of Yunnan culture, global musical harmony, and diverse content—the most beautiful music festival.
Encounter "Lijiang"
Lijiang is a magical place where the blending of multi-ethnic cultures gives it an extraordinary charm. There are soul-stirring snow-capped mountains, beautiful grasslands, skies so blue you won’t want to close your eyes, and alleys that are the perfect spots to encounter beauty. This time, come to the Lijiang "Tianyu Music Festival" to encounter breathtaking scenery, great music, the most authentic local ethnic culture of Lijiang, and like-minded people… Lijiang is a paradise for encounters, where you can meet all the best things. And the Lijiang "Tianyu Music Festival" is here to give you the chance to experience how beautiful those unexpected encounters can be.
Beauty "is more than just scenery"
The beauty of Lijiang’s scenery is beyond words, but this "Lijiang Tianyu Music Festival" will show you through its amazing stages and live performances that beauty is more than just scenery.
The festival will take place at the 710-acre Lijiang "World Art Village," transformed from the former Yufeng Cement Plant. Ethnic surroundings now feature industrial architecture, creating a powerful visual contrast that adds to Lijiang’s already artistic and mysterious aura, making it even more unique. The festival has also invited Yang Qian’s video production team, with their top-tier experience in producing visuals for major events such as the Olympic Games opening ceremony, Expo opening ceremony, and the 60th National Day celebration. They will create a stunning 3D projection visual journey on the nearly seven-story-high original cement plant building next to the stage, perfectly synchronized with the performances.
In addition to the meticulously crafted stage and world-class visual art equipment, the festival will showcase ethnic handicrafts, the vibrant colors of Naxi ethnic costumes, and the unique charm of ethnic music… All of these will allow attendees to appreciate the richness and depth of different ethnic cultures.
Lovely people gathering together, beautiful girls dancing joyfully for you, under blue skies and white clouds, amidst green grasslands, breathing fresh air and enjoying wonderful music, with snow-capped mountains in the distance… This will surely be an unprecedentedly beautiful live setting among music festivals in China. All this beauty is waiting for you.
The beauty of Lijiang’s scenery is beyond words, but this "Lijiang Tianyu Music Festival" will show you through its amazing stages and live performances that beauty is more than just scenery.
The festival will take place at the 710-acre Lijiang "World Art Village," transformed from the former Yufeng Cement Plant. Ethnic surroundings now feature industrial architecture, creating a powerful visual contrast that adds to Lijiang’s already artistic and mysterious aura, making it even more unique. The festival has also invited Yang Qian’s video production team, with their top-tier experience in producing visuals for major events such as the Olympic Games opening ceremony, Expo opening ceremony, and the 60th National Day celebration. They will create a stunning 3D projection visual journey on the nearly seven-story-high original cement plant building next to the stage, perfectly synchronized with the performances.
In addition to the meticulously crafted stage and world-class visual art equipment, the festival will showcase ethnic handicrafts, the vibrant colors of Naxi ethnic costumes, and the unique charm of ethnic music… All of these will allow attendees to appreciate the richness and depth of different ethnic cultures.
Lovely people gathering together, beautiful girls dancing joyfully for you, under blue skies and white clouds, amidst green grasslands, breathing fresh air and enjoying wonderful music, with snow-capped mountains in the distance… This will surely be an unprecedentedly beautiful live setting among music festivals in China. All this beauty is waiting for you.
Music "Carnival"
Unlike other music festivals that focus mainly on rock, the "Heaven Stage" of this Lijiang "Tianyu Music Festival" will present all mainstream music genres at once. It kicks off with representative ethnic performances, followed by top domestic bands from Beijing, Chengdu, and other cities, as well as internationally renowned acts from the United States, Spain, Sweden, South Korea, and more, each delivering their most dynamic live performances. Every day will also feature a superstar closing act, sparking massive sing-alongs and bringing the best music back to the live stage.
Alternating with the "Heaven Stage" is the "Rain Stage," which provides a platform for all the great voices of Lijiang to shine. Showcasing Lijiang’s ethnic music and culture, as well as emerging local sounds from Yunnan, the "Rain Stage" will present the unique charm of the fusion between ethnic culture and pop music.
The specially curated "Folk Stage" highlights Lijiang’s most representative and outstanding folk musicians. Set inside the steel-and-concrete factory buildings, you can enjoy up-close performances where folk singers share their reflections on life, touching the deepest parts of your heart… As the night deepens, the "Folk Stage" transforms into an "Electronic Stage," where talented DJs from around the world provide an unforgettable all-night party for campers and those who just can’t get enough.
Beyond the stage performances, there are plenty of non-music activities to enjoy, including street dance, graffiti, anime cosplay, rollerblading, parkour, BMX extreme sports, and public welfare experiences—keeping you entertained non-stop. At the venue, you can shop for the most distinctive ethnic creative goods at the creative market, sample Yunnan cuisine like Lijiang Baba, chicken skin cold noodles, and crossing-the-bridge rice noodles in the food area, play Lijiang hand drums with hundreds of others, and join dancers in the audience area for “Da Tiao” group dancing… Notably, the organizers have set up over 30 independent shower rooms to ensure a convenient and comfortable camping experience, where you can lie down and gaze at the stars—romance made simple.
Unlike other music festivals that focus mainly on rock, the "Heaven Stage" of this Lijiang "Tianyu Music Festival" will present all mainstream music genres at once. It kicks off with representative ethnic performances, followed by top domestic bands from Beijing, Chengdu, and other cities, as well as internationally renowned acts from the United States, Spain, Sweden, South Korea, and more, each delivering their most dynamic live performances. Every day will also feature a superstar closing act, sparking massive sing-alongs and bringing the best music back to the live stage.
Alternating with the "Heaven Stage" is the "Rain Stage," which provides a platform for all the great voices of Lijiang to shine. Showcasing Lijiang’s ethnic music and culture, as well as emerging local sounds from Yunnan, the "Rain Stage" will present the unique charm of the fusion between ethnic culture and pop music.
The specially curated "Folk Stage" highlights Lijiang’s most representative and outstanding folk musicians. Set inside the steel-and-concrete factory buildings, you can enjoy up-close performances where folk singers share their reflections on life, touching the deepest parts of your heart… As the night deepens, the "Folk Stage" transforms into an "Electronic Stage," where talented DJs from around the world provide an unforgettable all-night party for campers and those who just can’t get enough.
Beyond the stage performances, there are plenty of non-music activities to enjoy, including street dance, graffiti, anime cosplay, rollerblading, parkour, BMX extreme sports, and public welfare experiences—keeping you entertained non-stop. At the venue, you can shop for the most distinctive ethnic creative goods at the creative market, sample Yunnan cuisine like Lijiang Baba, chicken skin cold noodles, and crossing-the-bridge rice noodles in the food area, play Lijiang hand drums with hundreds of others, and join dancers in the audience area for “Da Tiao” group dancing… Notably, the organizers have set up over 30 independent shower rooms to ensure a convenient and comfortable camping experience, where you can lie down and gaze at the stars—romance made simple.
Here, you’ll find new rock from Europe and America, mainstream hits from China, niche indie and indie-pop, as well as the most distinctive ethnic sounds.
Here, you’ll see the glamour of big-name stars, the pursuits of young musicians, the vitality of ethnic music, and cutting-edge trends from overseas.
Here, music is not just for listening—this exclusive music carnival invites you to make music yourself.
Here, you’ll see the glamour of big-name stars, the pursuits of young musicians, the vitality of ethnic music, and cutting-edge trends from overseas.
Here, music is not just for listening—this exclusive music carnival invites you to make music yourself.
We believe this Lijiang "Tianyu Music Festival" will be a perfect encounter with music and beauty in your life. You’ll hear the music you’ve most wanted to hear, see the most stunning scenery and unprecedented visual experiences, feel the charm of Lijiang’s ethnic culture, sense the awe of nature, and meet lovely people…
For all you music lovers, kick off a journey to encounter beautiful music this National Day. We’ll see you at the Lijiang "Tianyu Music Festival"—save the date, don’t miss it.
For all you music lovers, kick off a journey to encounter beautiful music this National Day. We’ll see you at the Lijiang "Tianyu Music Festival"—save the date, don’t miss it.
Attached background information:
The Lijiang "World Art Village" is located at the former site of the Yufeng Cement Plant and its surrounding areas. The art village mainly includes a non-material heritage industry incubation park, an ecological folk culture park, a southwest wellness culture base, a tourism culture exhibition area, a folk culture village, an eco-industrial park folk culture park, and a concentrated development zone for eco-tourism products. It encompasses a high-end art resource system, art display and sales areas, high-end commercial support facilities, and a craft artisans’ village. It actively promotes the balanced development of China’s art, intangible cultural heritage, ethnic cultural activities, brand enterprises, and related industries, aiming to establish a new benchmark for Lijiang and create a successful model for an international art village.
The Lijiang "World Art Village" is located at the former site of the Yufeng Cement Plant and its surrounding areas. The art village mainly includes a non-material heritage industry incubation park, an ecological folk culture park, a southwest wellness culture base, a tourism culture exhibition area, a folk culture village, an eco-industrial park folk culture park, and a concentrated development zone for eco-tourism products. It encompasses a high-end art resource system, art display and sales areas, high-end commercial support facilities, and a craft artisans’ village. It actively promotes the balanced development of China’s art, intangible cultural heritage, ethnic cultural activities, brand enterprises, and related industries, aiming to establish a new benchmark for Lijiang and create a successful model for an international art village.