Date: March 1–3, 2014
Venue: Area B, Pazhou Complex, China Import and Export Fair Complex
Exhibition & Visit Hotline: 13929516880 020-28945337 Manager Zhou
Four Major Exhibitions Joining Forces Leveraging Each Other’s Strength
2,000 exhibitors competing on the same stage 100,000 buyers gathering at Pazhou
All 10 exhibition halls fully booked Countless media vying for coverage
Organizers: Guangdong Sports Industry Association Guangdong Foreign Economic Cooperation Enterprises Association
Guangdong Dealers Chamber of Commerce Guangdong Guangdong-Hong Kong Economic and Trade Cooperation and Exchange Promotion Association
Executors: Guangzhou Hongwei Exhibition Service Co., Ltd. Shanghai Hongwei Exhibition Planning Co., Ltd.
Co-organizers: International Association of Leisure and Entertainment (IALEI) Australian Recreation, Leisure and Entertainment Association
Media Partners: 《Outdoor》, 《Klettern》, 《Fitness》, 《Mountain Bike》, 《Panorama》, 《Bergsteiger》
CCTV, People's Daily, Guangdong TV, Southern TV, Guangzhou TV, Guangzhou Daily, Yangcheng Evening News, Southern Daily, 《Mountain Wild》, Lvye, Mofang, China Outdoor Information Network, China Outdoor Network, China Outdoor Equipment Network, Tianya Outdoor Network, Extreme Outdoor Network, China Outdoor Sports Network, Travel China, China Outdoor Products Network, My Outdoor Network, Cape of Good Hope Outdoor Adventure Network, Green Travel, Ski World Network, Rushi Network, China Challenge Limits Network, 《Outdoor Exploration》, 《Outdoor Equipment》, 《Outdoor Life》, 《Travel Companion》, World Apparel & Footwear Network, International Footwear Network, China Sports Industry Directory, and more
Gathering at Asia’s Largest Exhibition Hall Sharing Business Opportunities in the Outdoor Industry
【Market Background】
With the rapid development of China’s economy and the increasing income levels of its people, the demand for quality of life has also risen. Outdoor sports and leisure, with their unique appeal, are driving the growth of the outdoor market. According to the 《China Outdoor Products Market 2011 Annual Report》, the total retail sales of China’s outdoor products market grew from 6.97 billion RMB in 2010 to 11 billion RMB in 2011, representing an annual growth rate of 57.8%.
In 2010, the outdoor market size in the United States reached 15 billion USD, and 14 billion EUR in the EU. Currently, the U.S. has over 20,000 campsites of various themes and star ratings, while China has only around 40. Several provinces in China have begun to emphasize campsite construction, and the RV camping industry is poised for takeoff, harboring a huge market for camping equipment. It is estimated that by 2020, China’s outdoor market will reach 300–400 billion RMB, making it the world’s third-largest outdoor products market after the U.S. and Europe.
Guangdong Province is China’s top economic province and also its leading tourism province. In 2010, among the inbound tourists received by Guangdong, overnight visitors numbered 31.4093 million, accounting for approximately 4/5 of the national total; domestic overnight tourists reached 182 million, about 1/4 of the national figure, both ranking at the forefront nationally. The thriving tourism economy has greatly promoted the development of the outdoor products market and brought high-quality potential consumers to the outdoor industry.
Number of Retail Channels in China’s Outdoor Market by Region
Retail Channel Regional Distribution
Southern Region 3,323
Western Region 1,024
Northern Region 3,407
Nationwide 7,754
This shows that the southern and northern regions have an absolute advantage in the number of retail channels, with greater demand for outdoor products. Provinces such as Guangdong, Jiangsu-Zhejiang-Shanghai, and Beijing-Tianjin-Tangshan, which have strong economies, possess enormous market potential.
【Exhibition Overview】
The 10th Guangzhou International Outdoor Products Exhibition in 2013 brought together 338 companies from industries such as outdoor apparel and footwear, barbecue equipment, bicycles and cycling gear, tents, outdoor tools, water sports equipment, and fishing gear. The event also attracted 32,701 professional visitors, including 2,916 international attendees from countries and regions such as Australia, the United States, Canada, Europe, and the Middle East. The 2014 edition is expected to reach new heights, drawing over 35,000 visitors.
Outdoor leisure offers endless charm. As a key thematic exhibition of Asia’s largest recreational and entertainment expo—the 10th Guangzhou International Leisure and Entertainment Industry Expo—this 11th edition of the Guangzhou International Outdoor Products Exhibition covers a total area of 100,000 square meters, with over 2,500 exhibitors and 100,000 attendees. Let’s look forward to this grand event and seize the unlimited business opportunities presented by “China’s Second Largest Outdoor Products Exhibition”!
【Exhibition Events】
1. Sun Cup – China Outdoor Products Design Awards (Gold/Silver/Eco Awards) 2. Top Ten Chinese Outdoor Clubs
3. Top 100 Chinese Outdoor Products Agents and Distributors 4. Top 100 Chinese Outdoor Product Stores
5. Top Ten Chinese Barbecue Products 6. Top Ten Chinese Outdoor Apparel & Footwear 7. Top Ten Chinese Tent Brands
8. Top Ten Chinese Off-Road Products 9. Top Three Chinese Outdoor Industry Media 10. Top 20 Chinese Outdoor Product Online Stores
【Exhibits Range】
◆ Outdoor Clothing: Windbreakers, fleece jackets and pants, quick-dry clothing, functional underwear, down jackets, outdoor casual wear, stretch outerwear, hats, scarves, gloves, socks, sun hats, clothing accessories, etc.
◆ Outdoor Footwear: Hiking boots, mountaineering shoes, trekking shoes, stream shoes, alpine shoes, sandals, slippers, and other outdoor sport footwear.
◆ Bicycles and Cycling Gear ◆ Outdoor Barbecue Equipment ◆ RVs and RV Accessories ◆ Travel Photography Equipment
◆ Backpacks: Rucksacks, climbing packs, travel bags, cycling packs (bike-specific bags), sports bags, frame packs, etc.
◆ Mountaineering and Rock Climbing: Ropes (main, static, group, accessory), slings, flat webbing, pre-sewn slings, cordage, climbing pants, climbing shoes, carabiners, pulleys, quickdraws, ascenders, descenders, protection devices, climbing holds, helmets, slings, climbing boards, wooden climbing walls, carabiners, trekking poles, ice axes, ice screws, crampons, inflatable climbing gear, rubber flooring, climbing accessories, etc.
◆ Camping and Travel: Tents, sleeping bags, sleeping pads, ground mats, tarps, stoves, fuel, cookware, cutlery, shovels, fishing gear, folding chairs, hydration systems, water bottles, water bladders, thermoses, cups, eyewear, sunglasses, binoculars, sports watches, protective medications, insect repellents, hygiene products, bathing supplies, first aid kits, waterproof bags, lamps, headlamps, flashlights, camping lights, outdoor fridges and ice packs, hammocks, foldable items, car racks, sports watches, tables and chairs, etc.
◆ Skiing Equipment and Supplies ◆ Sunshades, Rain Gear, Outdoor Furniture ◆ Power Banks
◆ Communications and Navigation: Navigation optics, rugged phones, walkie-talkies, whistles, bike navigation, car GPS, GPRS.
◆ Off-Road Vehicles: ATVs, bicycles, show cars, folding bikes, scooters, mountain bikes, trials bikes, road bikes, etc.
◆ Camping Food and Drinks: Fast food, portable/high-energy foods, wild edible and medicinal plants, etc.
◆ Diving/Rafting Gear: Kayaks, inflatable boats, rafting boats, inflatable land/water tents, life jackets, wetsuits, rash guards, goggles, etc.
◆ Fishing Equipment: Fishing rods, lures, bait, hooks, fishing lines, nets, tackle bags, reels, bobbers and accessories, baskets, bite indicators, bite sensors, fishing stands, fish finders, sonar machines, fishing stands, fishing apparel, tackle boxes, fishing lines, etc.
【Exhibition Advantages】
☆ Timing: March is peak season for export and trade negotiations in the Pearl River Delta, making it the ideal time for businesses to exhibit, with both domestic and international merchants gathering in Guangzhou.
☆ Location: Located in Guangdong, China’s top economic and tourism province.
☆ Audience: Attracting over 30,000 professional visitors covering the entire outdoor industry sales channel; held alongside Asia’s largest leisure and entertainment expo, sharing a pool of 100,000 buyers.
☆ International-standard exhibition layout, providing an ideal platform for trade, information exchange, and the showcasing of products, technologies, and business models.
【Target Audience (Buyers)】
◆ Domestic and international agents, distributors, retailers, online stores ◆ Department stores, supermarkets, outdoor specialty shops
◆ Operators of domestic and international resorts, beaches, gardens, etc. ◆ Domestic and international sporting goods and leisure product channel sellers
◆ Mountaineering associations, industry associations, clubs ◆ Students and outdoor enthusiasts from various universities
◆ Domestic and international mountaineering celebrities, industry figures ◆ High-income groups, white-collar workers ◆ Major media outlets
【Exhibition Fees】
1. Standard booth 3m×3m: RMB 9,800 per booth/9 square meters; (subsidized price only RMB 6,800 per booth, double-sided booths RMB 7,800 per booth)
2. Deluxe booth 3m×3m: RMB 13,800 per booth/9 square meters; (subsidized price RMB 10,800 per booth, double-sided booths RMB 11,800 per booth)
3. Raw space (minimum 36m²): RMB 1,000 per square meter. (subsidized price only RMB 560 per square meter)
【Advertising Opportunities】
■ Product and Technology Exchange Sessions: RMB 6,000 per 60-minute session for domestic exhibitors.
■ Exhibition Catalog Advertising: Cover RMB 18,000, back cover RMB 15,000, inside front cover RMB 10,000, full-page spread RMB 9,000, inside color page RMB 5,000;
■ On-site Exhibition Advertising: Archway: RMB 6,000 each; Balloon: RMB 5,000 each; Gift bags: RMB 20,000 for 5,000 pcs; Visitor badge advertising: RMB 30,000 for 30,000 pcs; Tickets: RMB 12,000 for 20,000 pcs; Exhibition guide advertising: RMB 30,000 for 50,000 pcs.
■ Sponsorship Services: The exhibition offers one exclusive sponsor, several special sponsors, and event sponsors. Relevant services will be provided according to specific circumstances. Detailed proposals available upon request.
【Exhibition Contact Information】: Guangzhou Hongwei Exhibition Service Co., Ltd.
Domestic Department: Room 202-203, Meijing Huayuan, No. 318 Chebei Road, Tianhe District, Guangzhou
International Department: Rooms 2303-2305, Tower 4, Dongjun Plaza, No. 836 Dongfeng East Road, Yuexiu District, Guangzhou
Tel: 020-28945337 Fax: 020-82579220 Email: 327863217@qq.com
Contact Person: Zhou Hui Mobile: 13929516880