The Canadian brand Louis Garneau is both a brand name and the name of its founder—Louis Garneau, abbreviated as LG. Additionally, Garneau is the high-end brand under Louis Garneau. These two top Canadian brands, brought to you by Mojorock Trading (Shenzhen) Co., Ltd., will make their debut at the 2013 Asia Bike Show this October, showcasing new models and accessories that are sure to impress attendees.
Louis Garneau is a former professional cyclist who retired after winning his 150th medal. Passionate about cycling, he decided to make an impact in the industry. Starting out by making cycling jerseys and shorts in his father’s small warehouse, he gradually expanded to helmets, and eventually to a wide range of cycling gear and complete bikes—a journey spanning over twenty years. In 2012, he officially introduced his premium brand Garneau to China. Mojorock Trading Co., Ltd., the exclusive distributor for both Louis Garneau and Garneau in China, held the 2013 new product launch for both brands on April 11, 2013.
For Chinese cyclists, Louis Garneau’s bike models may seem a bit unconventional. The brand positions itself in the mid- to high-end urban leisure segment, offering many flat-bar road bikes. These models have been tested in international markets and are gradually gaining recognition in the domestic market.
Cycling, with its green, eco-friendly, natural, and healthy philosophy, is leading the fitness trend of the 21st century, attracting more and more participants each year. Currently, foreign cycling gear brands are often priced high, with unstable supply, while non-standard manufacturers that prioritize cost-cutting over quality and functionality are becoming increasingly common. Through their participation in the Asia Bike Show, Louis Garneau and Garneau aim to showcase their products' exceptional value and distinctive style—an unwavering commitment that has earned widespread praise from cycling enthusiasts.