Text by MOOK Scenic Spots Editorial Department, compiled and reported
From Japan’s top-tier biscuit and dessert brand YOKU MOKU, which boasts a 47-year history in Japan, just mention its signature—plain cigar-shaped egg rolls—and absolutely everyone knows it. It has always been the top brand for souvenirs in the minds of the Japanese! To celebrate its 5th anniversary in Taiwan, YOKU MOKU has launched a brand-new “Jubilation” series mixed gift box. Unlike previous packaging in tin or wooden boxes, this time it features an exquisitely textured paper box design paired with a cheerful red carry bag. It aims not only to capture the youth market but also to win over the hearts of the elders.
YOKU MOKU is the top brand for souvenirs in the minds of the Japanese. (Image provided by YOKU MOKU)
The birth of the Jubilation gift box is to express the utmost joy of weddings. YOKU MOKU specially chose the 5th anniversary celebration to launch the Taiwan-exclusive “Jubilation Gift Box” targeting the wedding cake and full moon gift markets. Different from the brand’s understated signature blue tin box, it opts for a Japanese-Western style that is fresh and elegant. The outer box, in a simple and elegant pearl color palette, showcases the delicate texture and tactile feel of the handcrafted box, paired with the logo’s shining metallic gloss, making it look even more simple and refined. To express YOKU MOKU’s sincerity and blessings, each gift box is meticulously tied by hand with a golden-brown or deep red ribbon, presenting an artistic touch that blends into the refined Japanese aesthetics.
Jubilation Gift Box. (Image provided by YOKU MOKU)
YOKU MOKU invites Ivy Chen to be the special guest for the “Jubilation” series wedding cakes. (Image provided by YOKU MOKU)
Introduced to Taiwan in 2011 by Fuhao Company, its exquisite products and sincere service have won over consumers. In April, its fifth store in Taiwan was opened at Hanshin Department Store in Kaohsiung. Having cultivated the Taiwan market for five years, YOKU MOKU initially only introduced the classic cigar-shaped egg rolls. Now, its product line is quite comprehensive. In addition to the plain cigar-shaped egg rolls, double-layer chocolate slices and double-layer white chocolate slices are all best-sellers.
【Info】
YOKU MOKU Taiwan
Taiwan Main Store: No. 170, Section 2, Zhongcheng Rd., Shilin District, Taipei City
SOGO Zhongxiao Store: B2, No. 45, Section 4, Zhongxiao E. Rd., Taipei City
Shin Kong Xinyi A4 Store: B2, No. 19, Songgao Rd., Xinyi District, Taipei City
Shin Kong Nanjing West Rd. Store: B2, No. 12, Nanjing West Rd., Zhongshan District, Taipei City
Kaohsiung Hanshin Store: B3, No. 266-1, Chenggong 1st Rd., Qianjin District, Kaohsiung City