With the support of the Antarctic People brand, the dream of Antarctic exploration is now within reach for the general public.
Just imagine, how much would a normal trip to the Antarctic typically cost? Just the round-trip airfare alone can run tens of thousands of yuan. The reason this Antarctic travel project can be offered at such an incredibly low price is because the Antarctic People brand has sponsored the majority of the costs, removing the financial barrier that often stops dreamers from embarking on an Antarctic adventure. This truly enables ordinary people to realize their dream of polar travel, aligning perfectly with Antarctic People’s brand philosophy of "premium quality at affordable prices."
Of course, the greater significance of this project lies in its bold attempt at cross-industry collaboration. How to maintain innovation and leadership in the industry has always been the ultimate goal of the strategic cooperation agreement signed between Antarctic People and Juhuasuan. By leveraging a leading sales platform like Juhuasuan, it is believed that consumers will enjoy even more benefits and surprising experiences, while also elevating the brand value.
Juhuasuan's astonishing traffic leads to remarkable success for polar travel's e-commerce debut.
This project garnered unprecedented social attention even during its pre-launch phase, thanks entirely to Juhuasuan's massive traffic. This initial foray into e-commerce by the polar travel agency Journey to the Pole marks a significant milestone by bringing a previously high-end-only travel experience to the general public through an online platform, opening it up to countless Antarctic dreamers. It is truly meaningful. In the future, it is believed that more and more people will be able to realize their dream of getting up close and personal with the Antarctic in a more convenient and affordable way through the Juhuasuan platform, becoming true Antarctic explorers.
The press conference was full of surprises, and the strategic partnership was truly inspiring.
At the press conference, the leaders of the three-party collaboration—Alibaba Group Vice President Xing Zhan, Journey to the Pole founder Qu Xiangdong, and Antarctic People Chairman Zhang Yuxiang—all attended and delivered speeches expressing their thoughts on the partnership. They stated that this collaboration is a landmark development, and that there will surely be more innovative attempts in the future to bring even more unexpected surprises to consumers.
Shortly after, a grand price reveal ceremony was held, where the leaders and Antarctic People’s brand ambassador—also the "Dream Ambassador" for this project, actor Huang Haibo—poured deep blue liquid into a towering model of an Antarctic iceberg, revealing the surprisingly affordable price of 8,811.18 yuan, which is indeed a great deal. Huang Haibo even transformed into an instant "bringer of good news," drawing the free Antarctic travel spots and announcing the winners live on stage. When the lucky winners' ecstatic screams came through the phone, even the journalists present couldn’t help but feel excited.
Alibaba Group Vice President Xing Zhan, Journey to the Pole founder Qu Xiangdong, and Antarctic People Chairman Zhang Yuxiang jointly unveiled the price.
In addition, Alibaba Vice President Xing Zhan and Chairman Zhang Yuxiang represented Juhuasuan and Antarctic People respectively, and together they held
a grand and warm strategic cooperation signing ceremony, marking a future of mutual success. Journey to the Pole founder Qu Xiangdong stated that the collaboration between the three parties has pioneered an e-commerce model for premium travel products, easing the burden on travel consumers. The partnership between Antarctic People, Juhuasuan, and Journey to the Pole truly realizes complementary strengths, combining forces to offer travelers more affordable pricing and high-quality travel products, making the dream of Antarctic travel a reality for the Chinese public at lower costs and higher standards of service.
Group photo: Alibaba Group Vice President Xing Zhan (far right), Journey to the Pole founder Qu Xiangdong (far left), Antarctic People Chairman Zhang Yuxiang (second from left), and Antarctic People spokesperson Huang Haibo (second from right).