By / MOOK Scenic Spots Editorial Team, compiled and reported
In the promotional video, Masami Nagasawa is seen at Pingxi enjoying railway and train scenery. (Image source / Tourism Bureau of the Ministry of Transportation and Communications)
Nagasawa has deep ties with Taiwan, having visited the country multiple times for both work and personal reasons. In 2014, she stayed in Taiwan for half a year while filming the idol drama “Mob Cake Shop,” fully immersing herself in local life. She also later participated in the shooting of the epic film “The Crossing” directed by international filmmaker John Woo, making her one of the few top-tier Japanese actresses with extensive knowledge of Taiwan. During the filming of this promotional video in Taiwan, she visited many popular spots such as Pingxi, Sun Moon Lake, and the Wenchang Temple, which are favored by Japanese tourists, as well as newer cultural destinations like Huashan 1914 Creative Park and 44 South Village.
Japanese actress Masami Nagasawa in a scene filmed at Pingxi for the promotional video. (Image source / Tourism Bureau of the Ministry of Transportation and Communications)
Nagasawa also stated: “Taiwan has many unique and beautiful sights that Japanese people love. This time, I aimed to present an amazing Taiwan through the nuanced perspective of a traveler. I hope that through my portrayal, I can share with the people of Japan my impressions of Taiwan’s friendly and kind residents, its rich and diverse landscapes, and its variety of delicious foods.”
Masami Nagasawa also visited many cultural sites in Taiwan during the promotional video shoot. (Image source / Tourism Bureau of the Ministry of Transportation and Communications)
Masami Nagasawa left a beautiful image at Sun Moon Lake during the promotional video shoot. (Image source / Tourism Bureau of the Ministry of Transportation and Communications)
Additionally, the strategy targets both first-tier and second-tier cities in Japan, expanding sources of independent and group travelers. Different marketing strategies are set according to target demographics, and innovative campaigns will be launched following the introduction of the new female ambassador. These will use creative approaches to capture the attention of Japanese consumers, strengthen their positive impression of Taiwan, and turn it into travel action, thereby expanding the scale and number of Japanese tourists visiting Taiwan.
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