Thailand Launches "Women's Month" in August – Female Travelers Enjoy Flight and Sightseeing Discounts!

▲ The Tourism Authority of Thailand aims to capture the hearts of female travelers by designating August as "Women's Month" and rolling out a series of benefits. (Photo / Tourism Authority of Thailand)

Reporter Lin Yuling / Comprehensive Report

The Tourism Authority of Thailand has planned a series of special marketing campaigns targeting female travelers, hoping to win their hearts. Not only has August been designated as "Women's Month," but they have also launched the Women’s Travel mobile app, women-only parking spaces, and dedicated entry channels for women. Thai AirAsia will also offer special discounted flight tickets for female travelers during the same month.

Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand, has declared August as "Women's Travel Month" to encourage female tourists to visit and to celebrate the 84th birthday of Her Majesty Queen Sirikit. The project was initiated in response to the increasing number of solo female travelers or groups of female friends traveling together in recent years. Additionally, surveys show that when planning vacations, decisions are usually made primarily by the female members of the family.

Therefore, August has been designated as "Women's Travel Month," and relevant tourism industry partners such as airlines, hotels, guesthouses, restaurants, spas, health and wellness services, and cooking experiences have been invited to participate. The Tourism Authority of Thailand has proposed five different marketing concepts tailored to the varying needs of female travelers: beautiful appearance, beautiful body, beautiful mind, beautiful vacation, and beautiful experience.

▲ The Tourism Authority of Thailand offers a variety of sightseeing benefits and services tailored to the different needs of female travelers. (Photo / Tourism Authority of Thailand)

Other distinctive "Women’s Travel Marketing Activities" include:

Ladies Golf Challenge:To be held in August 2016, this will be a golf event exclusively for women, offering the chance to compete with top female golfers such as Indian professional golfer Ms. Vani Kapoor and Thai female professional golfers.

Seeing Thailand Through Her Eyes:An exploration of Thailand from the perspectives of both professional and amateur female photographers invited from Thailand. They will have the opportunity to enjoy Thailand’s finest natural, cultural, and traditional attractions, experience new products and services, and share their unique viewpoints with more female travelers.

Women in Thai Textiles:Thai textiles are renowned for their high quality and unique designs, featuring a variety of colors and patterns. Thai fabrics have now evolved to fit modern lifestyles. This activity will showcase the beautiful legacy of Thai silk and how its development can influence the global fashion industry.

Women’s Travel Mobile App:The Tourism Authority of Thailand has developed a mobile app called “Women’s Travel,” which provides tools and a database to help female travelers search for products and services that match their needs and lifestyle.

Women’s Entry Channel:The Thai Immigration Bureau will set up “Women’s Channels” at five major international airports — Suvarnabhumi Airport, Don Mueang International Airport, Phuket International Airport, Chiang Mai International Airport, and Hat Yai International Airport — as dedicated entry lanes for female travelers.

Women’s Dedicated Parking:Suvarnabhumi Airport will provide “Women’s Dedicated Parking Spaces” in a designated area of Zone 2 on the 3rd floor parking lot to assist solo female travelers with convenient parking.

Women’s Flight Discounts:Thai AirAsia will offer special discounted fares for female travelers throughout the month of August.