By / MOOK Scenic Spots Editorial Team, compiled and reported
Founded in 1980, the Japanese name of MUJI means “no-brand goods.” With a fashionable brand spirit centered on simplicity and cleanliness, it offers a range of everyday items, clothing, and food. Its plain and unadorned image style is deeply loved by the public. As soon as you step into a store, you’ll feel a natural and comfortable atmosphere that brings a sense of leisure and makes you reluctant to leave. After many years of operation, MUJI has decided to create the world’s first MUJI Hotel in 2017, with the location unexpectedly not in Japan but in Shenzhen—marking the first step in expanding MUJI Hotel’s global presence and directly conveying the brand philosophy to the public.
The upcoming MUJI Hotel set to open in the second half of 2017 (Image source / HotelAdvisor)
Illustration of the MUJI Hotel set to open in the second half of 2017 (Image source / HotelAdvisor)
MUJI, with its minimalist and plain brand image, is deeply loved by the public (Image provided / MUJI)
MUJI stores always give off a natural and comfortable vibe (Image provided / MUJI)
MUJI Hotel will collaborate with the Japanese design firm Super Potato, with whom they have worked many times, to jointly design the hotel’s interior (Image provided / MUJI)
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