By MOOK Scenic Spots Family, compiled and reported
Starbucks beverages and merchandise have always been items of interest and collection for many travelers during their journeys, and unique stores and outlets are also hot topics among tourists. Reports of price hikes at Taiwan’s Uni-President Starbucks have also garnered much consumer attention.
Starbucks prices will increase starting February 22. (Image source / Uni-President Starbucks)
The price adjustment begins on February 22, 2017, with a total of 29 beverages seeing price increases. Popular choices among general consumers such as lattes (那堤), Americanos, and other basic coffee drinks will be affected. The small-sized latte will rise from NT$95 to NT$110. The Frappuccino series has also been adjusted, with price hikes ranging from NT$5 to NT$20.
During the price adjustment period, from February 22 to 26, Starbucks stores will also launch promotions such as beverage upgrade rewards to attract consumers and enhance member loyalty, stabilizing the consumption expectations of loyal customers.