By MOOK Scenic Spots House, compiled and reported
American top-tier business and fashion brand TUMI launched its 2017 Spring/Summer collection of bags and suitcases in Taiwan this season, specially infused with new Cuban elements. Bold designs such as halo prints and banana leaf patterns showcase tropical flair and fashion aesthetics. It also newly introduced best-selling Bravo in new colors: Starry Black and Glossy Silver, along with many vibrant and eye-catching women’s bags. The striking visual designs offer consumers more novel choices. Meanwhile, the innovative suitcase 19 DEGREE combines architectural aesthetics and structure with scratch-resistant, lightweight materials, set to be the most eye-catching item of this Spring/Summer season.
TUMI’s 2017 Spring/Summer new collection incorporates new Cuban elements, using bold designs such as halo prints and banana leaf patterns to express tropical fashion aesthetics, appearing lively and dazzling. (Image provided by TUMI Taiwan)
The Professional’s First Choice: Wang Yangming and Three Experts Create the Perfect Journey with TUMI
To demonstrate that TUMI is the best travel companion, this year TUMI specially invited the sunny diving enthusiast Wang Yangming — in his role as TUMI Global Citizen — to bring the innovative TUMI 19 DEGREE aluminum 20T carry-on suitcase and the classic Haydon Wilson backpack to Hawaii. There, he swam with whale sharks in the sea and enjoyed the radiant sunshine, all while creating his dream journey with TUMI. Wang Yangming happily said, “The 19 DEGREE aluminum suitcase is not only stylish and lightweight but also perfectly accommodates all my diving gear, making travel much more convenient. Because of TUMI, we had a safe and perfect trip.”
Wang Yangming, as TUMI Global Citizen, shared his filming experience in Hawaii at the TUMI Spring/Summer new product launch, fully showcasing the professionalism and charm of a diving man. (Image provided by TUMI Taiwan)
In addition, the practicality of TUMI suitcases and bags has also won widespread acclaim among professionals from various fields. Therefore, for the first time, TUMI specially invited three experts from different domains in Taiwan to showcase their unique professional needs for bags and participated in a series of experience videos, conveying the perfect journeys they pursue. In the videos, marathon athlete Chang Chia-Che traveled to Japan to participate in the 2017 Kagawa Marugame Half Marathon, specifically choosing the classic TAHOE Marshall shoulder bag with a luxurious sporty style. Made from highly durable water-repellent functional fabric, featuring leather trim, sealed hidden zippers, and sewing-edge technology, it perfectly meets the needs of athletes who often compete outdoors and need to carry protective gear, allowing him to focus entirely on completing the important race. International fashion stylist Li Youqun, in pursuit of ultimate aesthetics, has a particular fondness for the Haydon Powell tote bag. Its exceptional navy blue color and naturally versatile shape allow him to carry numerous styling accessories while maintaining a fashionable artistic taste. Professional racing driver Shen Huilan showcases the soft yet strong side of an urban woman with the eye-catching Voyageur Halle pink backpack. The soft yet durable lightweight design reduces travel load, and the multi-compartment interior allows for precise organization of pre-race preparation materials. Its thoughtful and practical design enables her to perfectly unleash her passion in every highly challenging race.
The three professionals present TUMI’s Spring/Summer new product launch, from left: international fashion stylist Li Youqun, marathon athlete Chang Chia-Che, professional racing driver Shen Huilan. (Image provided by TUMI Taiwan)
Cuban Flair, Starry Colors, Halo Patterns: TUMI’s Spring/Summer Collection Showcases Diverse Styles
TUMI has long been a favorite brand of high-end business professionals. Its sturdy, wear-resistant ballistic nylon material, finely compartmentalized interiors, and patented designs make it an essential professional bag for business travelers. In recent years, TUMI has continued to innovate boldly, incorporating cultural elements from various countries into its exterior designs. The 2017 Spring/Summer collection takes “Cuban Flair” as its theme, integrating the colorful and passionate imagery of Cuban streets and scenery into various series. It also launches several bright and colorful women’s bags, breaking the public's previous impression of TUMI as mainly offering sober, male-oriented bags, making this Spring/Summer’s TUMI collection especially vibrant and dazzling. For example, the Tahoe series, aimed at outdoor sports enthusiasts, introduces new designs this season with orange and banana leaf patterns inspired by Cuban motifs. The best-selling Bravo series, inspired by the reflection of the beautiful starry sky in Havana’s rural areas, makes its first breakthrough attempt with starry black and glossy silver tones, still showcasing a cool and stylish side even at night. The lightest hard-shell suitcase, V3, also debuts beautiful new Cuban colors, using ocean blue and halo patterns symbolizing the city’s sunset to interpret the unrestrained vibe of the Caribbean.
TUMI’s brand flagship store located in Taipei 101. (Photography by MOOK Scenic Spots House Zhang Yingying)
Architectural Aesthetics X Lightweight Material: TUMI 19 DEGREE Breaks the Limits of Suitcase Manufacturing
The first aluminum suitcase series in TUMI’s brand history, 19 DEGREE, continues to shine with bold and outstanding appeal this Spring/Summer. Unlike the previous business-like steadiness, its modern and cutting-edge aesthetic designs are even more prominent, representing the pinnacle of TUMI’s innovation in suitcase design. The name 19 DEGREE is derived from these aesthetic streamline engravings, inspired by the smooth lines of nature and the precise mechanics of architecture, forged into structural lines that combine sculptural imagery with practical, scratch-resistant durability. The contours of the suitcase are shaped from unique angles yet appear surprisingly soft, coupled with a strong eye-catching appeal. Beyond its appearance, 19 DEGREE upholds TUMI’s DNA, continuing multiple patented functional designs such as the TSA customs lock, as well as the X-Brace 45® handle made from aerospace-grade aluminum, using a three-point closing design and molded corner protectors to further enhance the protection of personal belongings. The interior storage function is equally noteworthy, with lightweight double dividers and diamond-patterned liners catering to every traveler’s needs while retaining TUMI’s consistent functional advantages, making the travel experience even more unique.