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A man’s Seoul trip AVEC EL – Take a stylish break with an apple latte

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — Text & photos / A Man’s Daily Life The first place I couldn’t wait to introduce after returning from Seoul is AVEC EL SHOP & CAFE. AVEC EL...

Text & photos / A Man’s Daily Life

 

The first place I couldn’t wait to introduce after returning from Seoul

is  AVEC EL SHOP & CAFE.

AVEC EL It all started as an online lifestyle clothing brand

run by Korean designer Rozi and her husband.

Then, in May two years ago, they opened

AVEC EL SHOP & CAFE, a curated café, dessert, and lifestyle shop,

on a hillside lane near their brand studio.

Its signature fruit latte series draws such long lines

even on regular weekdays

that locals – both men and women – willingly make the climb up the winding residential hillside.

 

This apple magic is sure to continue into 2017.

(Photo provided by A Man’s Daily Life)

AVEC EL SHOP & CAFE is housed in a simple cottage you ascend via stone steps.

A white veil-like curtain subtly drapes over the floor-to-ceiling windows.

We always love such clean spaces with comforting natural light

 

and soft, ambient lighting accents.

(Photo provided by A Man’s Daily Life)

One corner of the café showcases AVEC EL-branded lifestyle goods and apparel,

 

in harmony with the shop’s overall vibe.

In addition, you’ll find various plants, flower arrangements, and daytime candle holders thoughtfully placed by the owners.

(Photo provided by A Man’s Daily Life)

AVEC EL SHOP & CAFE’s pink chiffon cake is topped with soft whipped cream,

 

simply adorned with a few frozen raspberries and green leaves,

then dusted with romantic sugar that falls like snow.

When you eat the raspberry chiffon cake together with the whipped cream, it’s mildly sweet, moist, and smooth.

(Photo provided by A Man’s Daily Life)

There are also citrus lattes and cherry lattes, among others.

 

(Photo provided by / A Man's Daily Life)

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