By MOOK Scenic Spots Family / Compiled & Reported
Another major shopping mall is coming to Xinyi District. Developed through a collaboration between Breeze Group, Mitsui & Co., and JR East Japan’s ATRE, the new Breeze atre (Micro Wind Nanshan) shopping mall is set to open.Regular travelers to Japan will likely be familiar with ATRE, which operates large retail complexes inside many major train stations. The Breeze Nanshan complex will cover an area of approximately 16,000 ping (about 52,800 m²), with ATRE operating around 2,722 ping (about 8,990 m²) of that space.The mall is expected to house over 200 stores, with ATRE taking up about 50 counters and shops. The grand opening is planned for the fall of 2018, in the third quarter.
Diagram showing ATRE's integration into the Breeze Nanshan complex to form a large-scale mall.(Image / Breeze)
ATRE, a subsidiary of JR East Japan, has partnered with Mitsui & Co. to establish ATRE INTERNATIONAL (AICO). AICO then co-invested with Breeze Group to form Breeze atre Holding, with Breeze Group holding a 60% stake. Through this collaboration, the appeal and success of Japanese brands and retail management will be further leveraged. This marks ATRE’s first overseas venture and flagship project, promising a fresh shopping experience for consumers who love Japanese-style retail and for visitors to the bustling Xinyi District.
ATRE’s presence at Breeze Nanshan will introduce a new style and experience in consumer culture.(Image / Breeze)
Breeze Nanshan nears completion.(Photo / MOOK Scenic Spots Family, Zhang Yingying)
Thanks to this new shopping mall, globally recognized and trending Japanese brands are among those being considered for tenancy, giving Taiwanese consumers greater access to popular international food and fashion labels.