By MOOK Scenic Spots Chen Wenlin | Compiled Report
The Japanese love for beer is a globally recognized cultural trait. Heading to an izakaya after work with friends and enjoying a fresh draft beer seems to be a way for the Japanese to unwind from the stresses of the job. Even convenience stores in Japan stock many brands of beer for purchase, and major Japanese beer brands are renowned worldwide and exported to various countries. Now, due to news of alcohol-related incidents and rising accident rates, major Japanese beer brands have developed and launched new non-alcoholic beers. These have gained widespread popularity among the Japanese and become a trending fashion.
Non-alcoholic beer has sparked an alternative trend in Japan
1.KIRIN free ACL.0.00%
Non-alcoholic beer looks no different from regular beer, but the label “ACL. 0.00%” indicates that it contains zero alcohol. KIRIN is one of Japan’s most longstanding major beer brands and was the first to launch a non-alcoholic beer, prompting other beer brands to follow suit.
KIRIN was the first major Japanese brewery to launch a non-alcoholic beer series (Photo / KIRIN)
2.Asahi dry zero
The Asahi brand is not unfamiliar to many; it’s also a Japanese beer brand commonly seen in major supermarkets in Taiwan. However, their non-alcoholic beer doesn’t seem as popular in Taiwan, yet it enjoys considerable sales and a loyal fan base in Japan.
The Japanese brand Asahi also has many fans in Taiwan (Photo / Asahi)
The non-alcoholic beer launched by the Japanese brand Asahi is well-received in Japan (Photo / Asahi)
3.SUNTORY ALL-FREE
The Suntory liquor brand is widely known and also familiar to many in Taiwan. Their newly launched SUNTORY ALL-FREE emphasizes being non-alcoholic, sugar-free, and calorie-free — a healthy beer. It not only eliminates concerns about drunk driving, but also poses no health burden, making it a popular beverage that balances enjoyment and wellness.
SUNTORY Suntory offers a variety of flavors for its non-alcoholic beer (Photo / SUNTORY)
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