As the overall quality of the population continues to improve, people are becoming more rational and multifaceted in their selection of hotel accommodations that meet their “strict” standards. Convenience in transportation, comfortable environments, user autonomy, and technological smart features have become the primary criteria for hotels in the new era. Against this backdrop, Yibai Hotel Group has shown keen insight by carefully crafting three distinct accommodation experiences through brand differentiation to cater to the needs of guests at various levels.
Originally established as Yibai Chain Hotel Co., Ltd. in September 2010, the company experienced rapid growth over four years and, in May 2014, jointly founded Yibai Hotel Group with international investment partners. Continuously innovating and refining its offerings through market segmentation, the group now operates three major hotel brands: “Yibai,” “Tuke China,” and “Rest.”
Yibai – A New Fashionable Stay Experience
Who says budget hotels are only about low prices? Who says they’re dull and uninspiring? That’s completely wrong. Spending a night at Yibai will absolutely surprise you.
Yibai is an ultra-budget hotel brand under Yibai Hotel Group. True to its name, Yibai positions its pricing around 100 RMB (80–150 RMB), promoting the concept of a hotel-convenient store. It breaks away from the traditional impression of budget hotels being just places to “wash up and sleep,” and instead focuses on smart and fashionable features, striving to be the leader among China’s hundred-yuan hotels.
Yibai is not content with mere aesthetic appeal but emphasizes a leap in quality. Keeping pace with technology, it incorporates intelligent and innovative elements in its new-generation hotels: self-check-in kiosks in the lobby allow guests to scan their ID cards, automatically retrieve orders, and receive room keys—check-out is as simple as returning the key card to the machine, truly achieving “10-second check-in, 0-second check-out”; high-definition, stylish screens with curved edges continuously display today’s room rates and member-exclusive information, making the latest updates clear at a glance; as an ultra-budget hotel, it pioneers the use of space-efficient, futuristic pod bathrooms with sleek, rounded designs that are both space-saving and safe from accidental bumps. These feature eco-friendly materials and unique water-sealing edge designs to ensure no leaks.
Yibai Hotels are spread across provinces and cities nationwide, located in economically vibrant areas. They aim to address the poor hygiene conditions often found in low-cost lodgings, offering travelers safer and more comfortable resting spaces, and leading the upgrade of China’s small and medium-sized lodging industry.
Tuke China – A Sense of Boutique Artistic Style
When you’re on a business trip and arrive in a commercial city, surrounded by bustling traffic and crowds, don’t you long to escape the noise and chaos, find a tranquil place to wash away the mundanity, and return to yourself? Then come to “Tuke China” to experience its boutique artistic vibe.
Tuke China is a conceptual hotel brand under Yibai Hotel Group. It skillfully uses a “plus-minus” approach to combine pragmatism with an artistic flair. Red walls with gray bricks, raw wooden stumps, vintage record players, wicker lamps, large city-themed wall art, and other retro-artistic elements bring you back to nature’s purity; while modern touches like Apple computers in the book bar, abstract human sculptures, and uniquely designed pendant lights add a fashionable touch.
With personalized, natural interior soft furnishings and star-rated safety amenities, Tuke China successfully creates a warm and cozy accommodation atmosphere, like being at home. It is the top choice for nature lovers and the boutique lifestyle crowd.
Rest – A Modern Auto Motel
The continuous increase in private car ownership, the ongoing expansion of the highway network, and the popularity of road trips have laid the foundation for the emergence of auto motels in China. Wu Yuechun, founder of Yibai Hotel Group, keenly assessed the situation and created “Rest Auto Motel,” establishing it as one of China’s first chain motel brands with an automotive concept.
Rest Auto Motel follows the latest international trends, focusing on “fashion, speed, economy, and cleanliness,” showcasing a triple aesthetic in color, function, and car culture. Comfort is the top priority in the guest rooms, with all facilities designed to achieve this goal. The rooms are simply decorated yet warmly styled, fully equipped. The overall color scheme is dominated by orange, exuding a modern, avant-garde vibe while revealing the hotel’s attention to detail. Rest Auto Motel breaks the traditional industry notion that budget chain hotels are “just for sleeping,” differentiating itself through fashionable design and auto-themed services, offering travelers another choice.
Yibai Hotel Group remains true to its original mission, consistently focusing on the budget hotel sector. It is dedicated to crafting high-quality, uniquely exceptional “stays” for you, continuously raising the standards of chain hotel accommodations. We believe that in the near future, Yibai Hotel Group will bring us even greater surprises.