Leading the Mid-Range Hotel Industry with Unlimited Potential
Shanghai, April 9, 2015 /PRNewswire/ -- From March 30 to April 2,“2015 Shanghai Hotel Engineering & Design Expo”was held at the Shanghai New International Expo Centre. The rising star in China’s hotel industry -- Hampton by Hilton prominently unveiled its latest guest room design and gathering area experience space in the Hotel Plus Hotel Showroom Exhibition Area during the expo, and was also honored with China’s hotel industry “Oscar”-- China Hotel Starlight Awards as the “Most Investment-Worthy Hotel Chain Brand in China.”
Hotel Plus Hotel Showroom -- Hampton by Hilton
Guided by the design philosophy of “enhancing guest comfort and focusing on customer experience,” Hampton by Hilton’s showroom perfectly integrates brand image, customer needs, and product configuration, fully showcasing the unique charm of being a “trusted friend.” With ingenious spatial design and precisely executed product details, it attracted batches of domestic and international hotel industry experts and investors. “When creating Hampton by Hilton products, we focus most on quality and style. The current hotel market is not lacking in exquisitely designed products, but how to perfectly combine design with experience is what truly tests a brand’s capability,” said a Hampton by Hilton spokesperson.:“Comfort is important, color is important, but Hampton by Hilton goes beyond these two elements by adding communication and experiential features.”
Hampton by Hilton Hotel Lobby Design
In the hotel lobby design principles of Hampton by Hilton, the “HUB (Experience Center)” is a key element. The front desk, welcome area, leisure zone, gathering space, and business area are all arranged around the HUB. At this expo, Hampton adopted the concept of a bar counter for the reception desk and presented the design of the gathering area, creating a cozy, friendly space for family and friends with sturdy high tables, comfortable high stools, and modern bookshelves.
Hampton by Hilton Guest Room Design
The guest room design of Hampton by Hilton features light warm tones, using furniture fabric colors to create a “fun” visual experience that is comfortable yet vibrant, subtle yet layered. Additionally, all furniture and facilities in the guest rooms are designed with rounded corners to fully consider children’s safety, providing a secure and comfortable room environment for families. It is reported that after entering China, Hampton will continue to use the U.S.-patented certified mattress “Hampton Bed®” and bedding that exceeds five-star hotel quality, offering guests an exclusive “cloud-like sweet dream” experience. To meet the potential travel needs of business elites and families, Hampton has pioneered the concept of “Flex Space” in its guest rooms, investing heavily in developing flexible work desks, ergonomic chairs, and family sofa beds. This anticipates the potential needs of the target customer group, allowing guests to easily transform the room space anytime and anywhere, exceeding expectations with delightful surprises.
Over the four-day exhibition period, visitors flocked to experience the Hampton by Hilton showroom, with over ten investors expressing interest in cooperation and thoroughly learning about and discussing Hampton’s brand philosophy, market positioning, and product services. “The main reason I came this time was to learn about Hampton. Everyone is competing to develop mid-range hotels, with a wide variety, but only it (Hampton) made me feel that it is truly designing and considering for consumers, and is a brand worth investing in,” said one investor.said.
It is reported that the first branch and flagship store of Hampton by Hilton will open successively in the second half of 2015. By then, it is believed that“its appealing”design and exceptional experience will surely bring even more surprises to Chinese consumers..
(For more information, please visit the official website of Hampton by Hilton at www.hamptonhotels.com.cn.)