From May 6 to 9, 2015, the German brand VAUDE will make a "grand appearance" at the 25th China International Bicycle Exhibition. As a pioneer of European outdoor and eco-friendly brands, VAUDE will take China's environmental awareness to the next level at this exhibition.
In fact, as the China International Bicycle Exhibition has matured into a professional international bicycle brand exhibition, and alongside the development of China’s and the global bicycle industries, after two decades of growth, the event’s influence has steadily increased. It is now one of the most authoritative and impactful bicycle exhibitions in the world, which has also attracted numerous high-end international bicycle, outdoor apparel, and other brands to participate.
Data shows that against the backdrop of ongoing urbanization and the deepening of the internet in China, sports have become a mainstream lifestyle—especially as the quality of life for Chinese people continues to improve, so too do their demands for quality of life and health. As a form of active, healthy, tasteful, and stylish living, sports are gradually becoming a new pursuit for many Chinese. As a result, China’s sports market is booming, with sustainability emerging as a key highlight.
In light of the booming sports market in China, VAUDE, the leading German outdoor brand, remains unwavering in its strong sense of social responsibility. Backed by over 40 years of commitment to sustainability and product excellence as core values, the brand will make its official debut at the 25th China International Bicycle Exhibition. It is reported that VAUDE’s sustainability concept extends across the entire product lifecycle—from upstream design and production to downstream stages. This includes everything from the initial product design planning, to environmentally compliant material selection and manufacturing processes, to incorporating the full life cycle of goods by enhancing easy maintenance and reuse. VAUDE’s eco-conscious approach is reflected in every aspect of its products, with green cycles maximized to ensure non-toxicity, healthiness, fair production, and safe usage at every stage, from design to manufacturing to end use.
Eco-consciousness, health, and sports have permeated every corner of our lives and work. When people exercise, they tend to opt for environmentally friendly gear, hoping to enjoy fitness while contributing to sustainability. As such, sports have evolved into a lifestyle, with eco-friendly and healthy exercise becoming a growing trend. At this international bicycle exhibition, let’s wait and see what kind of “eco-feast” VAUDE will present to us.