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Help, goldfish brain — Memory gum for travel in Japan goes viral

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — Recently, Rakuten Japan launched a gum claiming to help maintain memory, sparking heated online discussion. Breaking the usual impression of gum, this product contains 19.2 mg of ginkgo biloba flavone glycosides and 4.8 mg...

Text by / MOOK Scenic Spots Editorial Team, compiled and reported

Recently, Rakuten Japan launched a gum claiming to help maintain memory, sparking heated online discussion. Breaking the usual impression of gum, this product contains 19.2 mg of ginkgo biloba flavone glycosides and 4.8 mg of ginkgo biloba terpene lactones, which help maintain memory function, support clearer memory in middle-aged and elderly people, and feature a design that prevents sticking to dentures, making it safe to consume.

Rakuten Japan launches memory-boosting gum (Photo / Rakuten Japan)

Proven by Japanese experiments, this gum can help maintain numerical and textual memory in middle-aged and elderly individuals. However, Rakuten also emphasizes that the gum is not a medicine and is not intended for diagnosis, treatment, or prevention of diseases.

Memory gum sparks heated online discussion upon launch (Photo / Rakuten Japan)

The gold-packaged version comes in tablet form, with nine pieces. (Photo / Rakuten Japan)

This memory-enhancing gum officially went on sale in early September. It comes in a green package with 12 ginkgo-flavored pellet pieces, and a gold package with 9 mint-flavored tablet pieces, priced at around NT$40.
 

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》https://www.mook.com.tw/article.php?op=articleinfo&articleid=16297

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