By MOOK Scenic Spots Home | Photos provided by Fu Jin Tree
In Q3 2017, the Fu Jin Tree Group launched two new business initiatives. First, in collaboration with “Taiwan Samsung Electronics,” it introduced a one-month “Samsung x Fujin Tree Café Pop-Up Store” at Shin Kong Mitsukoshi A11 in Taipei’s Xinyi District. At the same time, invited by the homegrown e-commerce platform “Unipapa,” which delves into uncovering Taiwanese brands, Fu Jin Tree jointly opened a lifestyle goods store on Fu Jin Street. This new collaborative retail model allows Fu Jin Tree to create a better way of life together with more brands.
Fu Jin Tree, Redefining the Lifestyle Industry
Fu Jin Tree originated on the leafy Fu Jin Street, where it opened its first curated shop, Fujin Tree 355, in 2012. Since then, the brand has expanded its interpretation of life, offering quality solutions for various needs. From apparel and household items to dining, entertainment, and cultural exchange experiences, Fu Jin Tree has created a distinctive lifestyle movement driven by its philosophy and passion: “to bring new discoveries to life and deliver moments of happiness.”Starting in 2017, the Fu Jin Tree Group further strengthened its capabilities in brand PR, marketing, and event planning. By integrating lifestyle themes into cultural events, brand marketing strategies, and consultancy services, it redefined the development model of the lifestyle industry.
The Aesthetic Exchange of Art, Technology, and Life Samsung x Fujin Tree Café Fu Jin Tree Café
Starting September 1, Taiwan Samsung Electronics, in collaboration with Fu Jin Tree Café and the Taipei International Art Fair (Art Taipei), launched a one-month “Samsung x Fujin Tree Café Pop-Up Store” at Shin Kong Mitsukoshi A11 in Taipei’s Xinyi District. Blending Fu Jin Tree’s aesthetic approach to space design with the technological elegance of Samsung’s new “The Frame” TV, the collaboration harmoniously infuses art and technology into daily life through the aroma of coffee, once again redefining a unique lifestyle and partnership model by Fu Jin Tree.
Uncovering Great Taiwanese Brands UnipapaUnipapa x Fujin TreeA Store for Quality Lifestyle Goods
Also rooted in lifestyle, Unipapa shares Fu Jin Tree Group’s vision for operating and presenting quality in the lifestyle sector. Inviting Fu Jin Tree to collaborate, they launched a quality lifestyle goods store, which began trial operations on September 9. The store focuses on selling appliances, consumer electronics, and everyday goods, aiming to deliver the same spirit of discovery as Fu Jin Tree’s curation: “to bring new discoveries to life and deliver moments of happiness.” The founder of Unipapa said: “Unipapa’s product design starts with minimalist quality, and we aim to rediscover and promote Taiwanese brands. Many of our brand development philosophies align with Fu Jin Tree’s—we both want to help people live well in Taiwan.”
When it comes to everyday life, Fu Jin Tree deeply hopes to explore it together with everyone—dressing a little more relaxed yet refined, eating a little more delicious and healthy, living a little more leisurely and freely, paying attention to life’s small details and beauty, and uncovering every touching story and product from Taiwan. It all begins with living well.
● About the Fu Jin Tree Group
A lifestyle group centered around Fu Jin Street, it owns a diverse range of branded goods, retail channels, media, marketing integration, and consulting services. These include fashion and lifestyle concept stores, cafés, restaurants, floral shops, and traditional Taiwanese massage services, offering consumers a rich and enjoyable lifestyle experience. Current in-house and licensed brands under the group include: Fu Jin Tree Café, Fu Jin Tree Taiwanese Cuisine & Champagne, Fujin Tree 355 Concept Store, Greendays Florist, MuLv Life Traditional Taiwanese Massage, BEAMS, FREITAG, and the Unipapa x Fujin Tree lifestyle goods store.