If outdoor sports represent the closest interaction and experience between humans and nature, then running is a journey of self-discipline.
ISPOSince2011, it has been connected with running, successively organizing events in China such as the Beijing Winter Running Carnival, the Running Test Zone, and the Running Theme Zone, all aimed at promoting the healthy development of China’s running market.
This year’sISPOBeijing Winter Exhibition, through strong collaborations with authoritative running media, running clubs, running events, and other partners, has further expanded in scale and enriched its content:
丶span style="font-size: 7pt; line-height: normal; font-family: 'Times New Roman';"> 聚集28个顶级专业跑步装备品牌，逾100件跑步新品
丶span style="font-size: 7pt; line-height: normal; font-family: 'Times New Roman';"> 组织超过10场专业赛事分享活动及20小时专业训练课程
丶span style="font-size: 7pt; line-height: normal; font-family: 'Times New Roman';"> 四天展会跑步区吸引超过21个专业团体与3,000名专业跑步观众
今年7月ISPO上海夏季展的跑步专区又将带来哪些新鲜货呢？
ü 最酷炫跑步新品齐亮相
各大品牌对ISPO上海夏季展跑步区的无限热情和期待，将带着新一季最酷炫新品亮相，包括2XU, AFTERSHOKZ, CAMELBAK,
EGOMAN, LP, NATHAN, NALGENE, NEWLINE, SKINS, SWIX, TECNICA, ZERO RUNNER等。
ü 多模块体验式店铺营销
体能训练课程、跑步零售店铺、运动健康饮食，一站式多维度的零售组合将会带来怎样全新的消费体验？零售实体店如何在关门潮中脱颖而出，屹立不倒？
ü 主题式多品牌跑步店
独特打造主题式多品牌跑步店，带来更多角度的体验式产品营销方式，销售品牌和产品更具多样性，覆盖的人群层次更丰富，一站式满足跑者需求。
ü Prevention and Rehabilitation of Running Injuries
As running becomes increasingly popular and the running community rapidly expands, sports injuries have also become a concern for enthusiasts. How can you prevent running-related injuries? And how can you rehabilitate after an inevitable injury?ISPO SHANGHAIA special forum will be presented, where professional sports medicine institutions will provide on-site courses and answer questions.
ü Comprehensive Coverage of Running Subcategories
As running gradually becomes a lifestyle sport, consumer interest in various types of running is growing. How can we offer comprehensive, segmented products to meet diverse consumer needs? Head to the Running Zone to find the answers!
ü Leading the New Trend of "Smart Fitness"
After the wearable device craze, consumer demands are no longer limited to the devices themselves but focus more on fitness data and interactivity with fitness training. How can brands leverage this trend? The Running Zone will organically integrate smart fitness with outdoor sports, cleverly combining the display of intelligent fitness products, small equipment, wearables, and cloud-based fitness services.
ComeISPO・See More
To meet the summer market demand of China’s sports industry,
2015the7th2―4in Shanghai New International Expo Centre will grandly hostISPO SHANGHAIAsia (Summer) Sporting Goods & Fashion Exhibition, positioned to promote the "sports lifestyle" and drive the industry’s steady and sustainable growth; while further strengthening its outdoor advantages, it will also gather new summer categories such as sports trends, urban fitness, water sports, and travel services, igniting the next wave of sports trends. Pre-registration for visitors is now open—register now for free entry.