If outdoor sports represent the closest interaction and experience between humans and nature, then running is a journey of self-discipline.
ISPOSince2011, it has been connected with running, successively organizing events in China such as the Beijing Winter Running Carnival, the Running Test Zone, and the Running Theme Zone, all aimed at promoting the healthy development of China’s running market.
This year’sISPOBeijing Winter Exhibition, through strong collaborations with authoritative running media, running clubs, running events, and other partners, has further expanded in scale and enriched its content:
span style="font-size: 7pt; line-height: normal; font-family: 'Times New Roman';"> Gathering28A top-tier professional running gear brand, with over100New running products
span style="font-size: 7pt; line-height: normal; font-family: 'Times New Roman';"> The organization has coordinated over10>A professional event sharing session and20hour professional training course
span style="font-size: 7pt; line-height: normal; font-family: 'Times New Roman';"> The four-day exhibition running zone attracted more than21professional groups and3,000Professional running spectators
This year7heldISPOWhat new offerings will the running section of the Shanghai Summer Expo bring?
ü The coolest new running products make their debut
Major brandsISPOThe boundless enthusiasm and anticipation at the Shanghai Summer Exhibition’s running zone will bring the coolest new products of the season, including2XU, AFTERSHOKZ, CAMELBAK,
EGOMAN, LP, NATHAN, NALGENE, NEWLINE, SKINS, SWIX, TECNICA, ZERO RUNNER>and so on.
ü Multi-module experiential store marketing
Tinengxunliankecheng,Paobulingshoudianpu,Yundongjiankangyinshi,Zhezhongyizhanshiduoweidudelingshouzuhejianghuidailaizenyangquanxindexiaofeitiyan?Lingshoushitidianruhezaiguandianchaozhongtuoyingerchu,Yilibudao?
ü Themed multi-brand running store
A uniquely designed themed multi-brand running store offers an experience-driven product marketing approach, featuring a more diverse range of brands and products, covering a broader spectrum of customer groups, and fulfilling all runners' needs in one stop.
ü Prevention and Rehabilitation of Running Injuries
As running becomes increasingly popular and the running community rapidly expands, sports injuries have also become a concern for enthusiasts. How can you prevent running-related injuries? And how can you rehabilitate after an inevitable injury?ISPO SHANGHAIA special forum will be presented, where professional sports medicine institutions will provide on-site courses and answer questions.
ü Comprehensive Coverage of Running Subcategories
As running gradually becomes a lifestyle sport, consumer interest in various types of running is growing. How can we offer comprehensive, segmented products to meet diverse consumer needs? Head to the Running Zone to find the answers!
ü Leading the New Trend of "Smart Fitness"
After the wearable device craze, consumer demands are no longer limited to the devices themselves but focus more on fitness data and interactivity with fitness training. How can brands leverage this trend? The Running Zone will organically integrate smart fitness with outdoor sports, cleverly combining the display of intelligent fitness products, small equipment, wearables, and cloud-based fitness services.
ComeISPOSee More
To meet the summer market demand of China’s sports industry,
2015the7th2—4in Shanghai New International Expo Centre will grandly hostISPO SHANGHAIAsia (Summer) Sporting Goods & Fashion Exhibition, positioned to promote the "sports lifestyle" and drive the industry’s steady and sustainable growth; while further strengthening its outdoor advantages, it will also gather new summer categories such as sports trends, urban fitness, water sports, and travel services, igniting the next wave of sports trends. Pre-registration for visitors is now open—register now for free entry.