Shanghai, May 26, 2015 /PRNewswire/ -- On May 22, 2015, Innsretreat Group held its 4th Anniversary Brand Launch Event at the Yajigong Mansion in Innsretreat Prosperity (Shanghai). At the event, Huang Yan, Chairman of Innsretreat Group and founder of the brand, announced a major strategic move: leveraging capital market support to complete its Series A financing and preparing for listing on the New Third Board.
Innsretreat Hotels
Guest Rooms at Innsretreat Hotels
With this capital infusion, Innsretreat Group has actively refined and adjusted its equity structure to better navigate future rapid growth cycles. Alongside this equity restructuring, the Group has also welcomed new strategic partners, including Yongxuan Capital — one of China’s leading VC management firms, SanTe Group — a renowned publicly listed company in the tourism industry, Zhejiang Business Private Directors Club — a high-end cross-industry investment circle, LeChuanghui — China’s premier youth entrepreneurship club from Zhejiang University, as well as Liu Qin and his wife — steadfast supporters of the Innsretreat vision, partners at Morningside Capital, and individual shareholders.
Over the past four years since its establishment, Innsretreat Group has grown from a single hotel-based physical platform into China’s most influential lifestyle aesthetics brand. As the Innsretreat philosophy has flourished and deepened, the Innsretreat world—existing parallel to everyday life—has begun nurturing the souls of both “Innsretreaters” and “Joyful Retreater” communities. This forms the overarching theme of the event: “Retreat as Enlightenment.”
During the brand launch event, Innsretreat reflected on its four-year journey, outlined major strategic steps and ambitious visions for the future, and unveiled its now fully developed multi-brand system that intertwines physical hospitality platforms with lifestyle platforms.
On the foundation of elevating the overall brand to a premium level, Innsretreat Group will this year officially launch two new sub-brands running parallel to the “Innsretreat” series: “Xiangsu” (Rural Retreat) and “XiaoYin” (Little Retreat). These brands will also center around cultural creativity and lifestyle aesthetics, integrating Innsretreat-style services and brand values with China’s rural areas and resort destinations to set new benchmarks for countryside boutique vacations. Meanwhile, the Group will initiate its overseas expansion, connecting premium global travel and lifestyle resources to seamlessly bridge domestic and international high-end vacation markets.
To create a unique quality-of-life experience, Innsretreat Group selects sites for its self-operated hotels based on five core principles: they must be located in serene, elegant settings—even within bustling urban areas, tranquility is paramount; window views must offer distinctive charm to delight and refresh; interiors must showcase meticulous craftsmanship and innovative design; guest experience details are given utmost attention, supported by both material and humanistic care; scale is deliberately controlled to ensure refined elegance and exclusivity. In addition to adhering to these five principles, Innsretreat Boutique Hotels—including Innsretreat West Lake, Innsretreat Maritime, Innsretreat Prosperity, Innsretreat Erhai, Innsretreat Yiyang, Innsretreat Jianshui—also consistently follow a series of “Innsretreat Principles,” such as “chain without replication,” “emphasis on top-level cultural design,” “deepened integrated design,” and “establishment of China’s Innsretreat Butler Service Standards.”
Leveraging these deeply branded physical spaces infused with Innsretreat culture, the Group has also identified the multi-layered needs of the “Joyful Retreater” demographic, and accordingly developed a series of lifestyle platform brands such as “Food Retreat,” “Joyful Retreat Hall,” “Elegant Living Gallery,” and “Innsretreat Vacation.” These focus on enjoyable dining and wellness, health treatments, refined objects and utensils, and high-quality getaways—forming Innsretreat’s unique, intertwined full-brand ecosystem of hotel-based physical platforms and lifestyle platforms.