2016 Summer's Newest Picks: Top 10 Must-Buy Items at Japan’s Don Quijote

Reported and photographed by You Ruru / Okayama

What’s the latest and greatest shopping list for travelers visiting Japan? What are the “must-buy” items for 2016? ETtoday Eastday News specially visited the most popular Don Quijote Okayama store among Taiwanese visitors in the Chugoku and Shikoku region of Japan and asked Dong Pengyao, sales manager for the Shikoku area, to recommend 10 must-buy items for your 2016 summer trip to Japan, covering everything from sun protection products to luxury brand items. Travelers who are interested may want to take a look.

Please note that the reference prices listed below are based on actual prices observed at the Don Quijote Okayama store in June 2016 and may fluctuate or be adjusted at any time.

Top 10 Must-Buy Items for Your 2016 Summer Trip to Japan

1. Anessa Perfect UV Sunscreen Skincare Milk (Gold)  2,680 yen (tax excluded)
A long-time bestseller. The Anessa Perfect UV Sunscreen Skincare Milk is known for both sun protection and moisturizing effects, and since it’s much cheaper in Japan than in Taiwan, it causes a buying frenzy every summer.

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2. Utena Hyaluronic Acid Gold Jelly Mask  598 yen (tax excluded)
A newly popular item in Japan’s cosmetic market, this mask features rich beauty essence and includes amino acids, said to leave skin feeling very firm and bouncy.

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3. CoQ10 Strong Tablets EX Plus Large Bottle  5,980 yen (tax excluded)
One of the most popular items among the B-complex vitamins, it’s designed to combat overall body aches, fatigue, and supplement various nutrients. It contains a vitamin B1 derivative developed by Takeda in Japan, which also helps boost metabolism and circulation.

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4. Otsuka Pharmaceutical Children’s Multivitamin Gummies  1,380 yen (tax excluded)
These gummy vitamins, suitable for children aged one and above, are a popular choice for parents traveling to Japan. They offer vitamin benefits plus calcium, and importantly, they dissolve upon biting—suitable even for teething toddlers.

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5. Meiji Premium Collagen Powder (Golden Top Edition)  3,380 yen (tax excluded)
Compared to regular collagen powders, the “Golden Powder” includes added Q10, hyaluronic acid, and ceramides. It can be mixed with both hot and cold drinks and helps enhance skin radiance. It’s also said to have less fishy smell compared to regular collagen powders.

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6. Shuusoku Bijin Cooling Foot Patches  498 yen (tax excluded)
One of the rare in-house developed products from Don Quijote, these foot patches are praised for their low price and generous quantity. A great option for travelers who shop until their feet ache. They provide a cool, soothing effect and are ideal for use before bed or after a hot spring soak.

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7. Kose Softymo Deep Cleansing Foam  398 yen (tax excluded)
Renowned for its super-fine bubbles, this foam cleanser has made a name for itself among numerous Japanese facial wash brands. Not only is it effective, but it’s also very affordable.

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8. Hello Kitty Mosquito Repellent Watch  1,980 yen (tax excluded)
A perfect summer item for kids, this watch not only repels mosquitoes but also catches kids’ attention. It has been selling extremely well during the summer season.

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9. Zojirushi Thermos Bottle 3,280 JPY (tax excluded) (Black)
The Zojirushi thermos bottle, known for its excellent insulation and beloved by many in Taiwan, is also significantly cheaper in Japan than in Taiwan. Various colors and styles can be found at Don Quijote stores.

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