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Not tried yet? You’re behind the times – top 5 fastest-rising beverage brands

Published: 2026-09-26 👁 100 views
Last updated 2026-09-26 — Taiwan’s bubble tea has become a world-renowned snack, with everyone holding a cup becoming a must-do tourist activity for foreign visitors. In the highly competitive bubble tea market, many brands have rapidly risen to fame or disappeared, while some continue to...

By / MOOK Scenic Spots Editorial Team

Taiwan’s bubble tea has become a world-renowned snack, with everyone holding a cup becoming a must-do tourist activity for foreign visitors. In the highly competitive bubble tea market, many brands have rapidly risen to fame or disappeared, while some remain steadfast, continuously innovating. Below is a list of currently popular bubble tea brands that travelers who haven’t tried them yet might want to give a shot.

(Photo / Cherie, Sharetea, Mokuyuanjue)

1. Yi Fang Fruit Tea

Yi Fang Fruit Tea (Photo provided / Cherie)

The “Yi Fang” fruit tea, which has rapidly gained popularity in Taiwan recently, emphasizes being Made in Taiwan (MIT), with all ingredients sourced from the island. It offers naturally sweet and delicious flavors without any added concentrated syrups, paired with a Japanese-style minimalist and artsy interior that attracts many tourists to try and take photos. Recently, Yi Fang has not only exploded in popularity in Taiwan but can also be seen around the world.

Yi Fang Fruit Tea (Photo / Yi Fang Fruit Tea)

2. Zhen Zhudan

Zhen Zhudan Xinyi City Hall Branch (Photo provided / Cherie)

The Zhen Zhudan brand originated in Taipei’s Shilin Night Market, focusing on brown sugar and tapioca pearls. After more than half a year of research and development, it launched its brown sugar pearl fresh milk, which has significantly increased customer return rates.

Zhen Zhudan (Photo / Zhen Zhudan)

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