HANGZHOU, China, June 19, 2015 /PRNewswire/ -- To enhance member benefits and reward guests, starting from June 18, New Century Hotels & Resorts has launched an upgraded member benefits plan, namely “Surprise Gifts for New Registrations, Daily Special Offers, Monthly Joy on ‘Member Days,’ and Yearly Delights with 10105050,” enhancing personalized care and experience for members.
To date, New Century Hotels & Resorts’ Business Club has over 2.25 million members.Each year, the group continues to upgrade and enrich its member benefit services, fostering interaction with members and increasing their engagement and loyalty. The launch of this upgraded member benefits plan is also intended to provide better customized services and exclusive privileges. The upgrade details and expands the benefits members can enjoy hourly, daily, monthly, and yearly, allowing them to experience the hotel’s products and services in all aspects.
First Benefit: Surprise Gifts for New Registrations – By following New Century Hotels’ WeChat account and registering for the Business e-Card, members will receive 1,000 Business Points and a welcome gift pack (including 2 x RMB 30 dining vouchers, 2 x 50% off buffet coupons, and 2 x room upgrade coupons).
Second Benefit: Daily Special Offers – Members can enjoy special discounts every day, including on dining and recreational consumption (excluding cigarettes): 9.5% off with the Business Card, 10% off with the Zhenqi/Golden Duke Gold Card, and 15% off with the Zhenqi/Golden Duke Platinum Card. On the day of purchase, members can also enjoy 50% off at the hotel bakery with their same-day bill. Additionally, there is a daily exclusive member dish and a 30% discount on birthday meals for members, with advance booking offering birthday banquet decorations.
Third Benefit: Monthly Joy on ‘Member Days’ – The 8th of each month is designated as Member Day. On that day, with a membership card/number, members can enjoy one special dish for just RMB 8, 20% off all dining consumption for the table (excluding cigarettes), and 8x points for dining on the day. Furthermore, members can enjoy a special price of RMB 88 at the buffet, purchase a bottle of designated New Century wine for RMB 88, and have RMB 58 free minibar credit upon hotel check-in. Free parking is also provided for room or dining consumption.
Fourth Benefit: Yearly Delights with 10105050 – Dining consumption points holders can participate in an annual lucky draw. On October 10 each year, 50 members will be selected to receive 50 suite vouchers.
A representative from the Business Club (Business Club) of New Century Hotels & Resorts stated that leveraging the advantages of its chain operations and modern internet technologies, the group tracks member behavior to understand preferences and habits.Using big data technology to forecast consumption trends, it integrates hotel product and service resources to continually innovate the member experience, offering targeted and distinctive services. This ensures harmonious development between the group and its members, creating greater value for them.
Guests can visit any New Century Hotel front desk, log onto the New Century Hotels & Resorts official website, or call the 10105050 reservation center hotline to learn more about these upgraded member-exclusive benefits and promotional activities.