Breaking New Ground in Cross-Industry · Experience · Fun
Shanghai, September 9, 2015 /PRNewswire/ -- Renowned Chinese designer Mr. Lü Shaochang will present the latest masterpiece from Cloud Hide Hotel Management with... -- the “MoMo Zhuspace” hotel at the Shanghai Hotel Engineering & Design Expo-to be held March 29 to April 1, 2016, at the Shanghai New International Expo Centre. During the concurrent Hotel Plus Hotel Showroom Showcase, the “MoMo Zhuspace” lifestyle will be authentically recreated. This mid-range, urban-characteristic aesthetic hotel brand inherits the historical context of each city, centers on experiential social interaction, and strives to create a life philosophy of “serving all to connect people.”
The MoMo Zhuspace Brand
To achieve a unique mobile internet arrival experience, the core of MoMo Zhuspace Hotel is to shape a comprehensive social lobby bar for people to communicate and share, aiming to become a haven for customer stories, while establishing an O2O creative lifestyle products e-commerce platform that blends online transactions and offline experiences. Mr. Lü said that the so-called hotel product lifestyle, lifestyle product hotelization, and hotel product O2O are naturally derived from strong experiences. Therefore, Cloud Hide creates a showcase platform for original Chinese designer products, connecting with guests through lifestyle aesthetics.
MoMo Zhuspace Guest Rooms
“MoMo Zhuspace” is a sub-brand under Cloud Hide, targeting the consumption characteristics of young people, telling stories of youthful, fashionable living, socializing, and tribal experiences. Many ask why the company is named “Cloud Hide.” In fact, every Chinese person inherently has a Tao Yuanming-style attitude of “retreat and seclusion.” This mindset makes us ponder what Eastern Chinese culture truly is? The Diamond Sutra asks: “Where should one abide, and how to subdue the mind?” Mencius said: “When in straits, cultivate oneself in solitude to free from troubles—this is small seclusion; when prosperous, benefit all under heaven with ease—this is great seclusion. This is Cloud Hide!” In the city, countryside, streets, fields, or the universe, it preserves a story about you—Cloud Hide resides here..
Speaking of Cloud Hide, one cannot separate it from the Eastern lifestyle aesthetic, advocating for each individual to return to their inner emotional needs. Meanwhile, Cloud Hide is certainly a platform that promotes the innovative development of Chinese creativity, culture, art, and exchange, always serving and connecting everything for people. Finally, there’s the brand personality—we call it “Hide.” A line: “Unmoved by praise or blame, watch flowers bloom and fade before the courtyard; indifferent to comings and goings, gaze at clouds rolling across the sky.” The word “leisure” embodies carefree spirit, and the word “unhurried” radiates openness.
Cloud Hide Hotel currently focuses on two brand series: Cloud Hide – Xiju HOTEL, narrating Eastern nobility and leisure, a tranquil urban resort retreat not far from the city; and Cloud Hide – MoMo Zhuspace, telling stories of youthful, fashionable experiential living, and a unique atmospheric recreation of social tribal scenes..
Cloud Hide Hotel Management Group
Mr. Lü Shaochang has been in design for twenty years. As a graduate of Tsinghua University’s first senior research class in China and holding a master’s degree in interior design from Politecnico di Milano, he once served as dean of Jintanglang’s Eighth Design Institute. After witnessing the extravagant growth of many five-star hotels, he began reflecting on the future development of contemporary designers and deeply felt that the East holds wisdom, China holds wisdom—there was just a temporary gap. Now is the time to reclaim it. For this, a group of passionate designers established Cloud Hide Hotel Management Development Co., Ltd. in Shanghai, creating an entirely new hotel business model with a designer’s mindset: Creativity + Design + Operations + Capital = Creative Hotel Cultural Industry.
He believes the most important thing in the world is “creativity”—an innovative thought system, which is top-level design and the sustainable source of development for all corporate brands, including hotel brands. “Design” is about presenting creative thinking in an aesthetic way—for example, the boutique hotel brand created by Ian Schrager, demonstrating the power of design to create value. “Operations” involve leveraging the high-experience hotel product and the internet mindset of human connection to serve and enable the creation of everything. “Capital” refers to whether, in this era of internet finance and the DT era, there’s a way for ordinary people to participate in commercial innovation, sharing commercial civilization and value. He believes industry-chain-oriented crowdfunding is a crucial future approach. Thus, the Cloud Hide system is a product-based, full-industry-chain hotel brand service provider with creativity and design as its core competitiveness. Of course, Cloud Hide insists that...:Our lives can be very quiet and serene, our life journeys don’t require endless comparisons, and our hotel brand doesn’t have to expand rapidly. Cloud Hide is a destination of dreams with innovation, internet thinking, and heartfelt passion.
Lü Shaochang, Founder of Cloud Hide Hotel
Co-hosted by the China Tourism Hotels Association and Shanghai UBM Sinoexpo International Exhibition Co., Ltd., the Shanghai Hotel Engineering & Design Expo is a unique high-end design platform. Held alongside Asia’s largest hotel exhibition, Hotelex, it serves as a premium venue for developers, hotel management companies, architects, and designers to select materials, exchange ideas, and gather creativity. The concurrent “Hotel Plus Hotel Showroom Showcase” has successfully run for four editions, having authentically recreated hotel showrooms at the expo integrating design, fashion, green technology, and more, from renowned hotel groups and design firms such as Starwood, InterContinental, Hilton, Kaiyuan, BTG Homeinns, Wanda, Greenland, Shimao, Junting, Home Inns, Studio HBA, WT Studio, and Zheng Shiliang Design. The addition of “MoMo Zhuspace @ Cloud Hide” will bring a new touch of Eastern lifestyle charm to the “Hotel Plus Hotel Showroom Showcase.”
Hotel Plus Showroom Showcase
In addition to the uniquely designed showrooms, the concurrent Shanghai Architecture & Interior Design Week will invite top-tier design masters to discuss Eastern and Western architectural concepts and interior decoration art in depth, focusing on cutting-edge topics such as BIM technology, passive houses, hotel engineering innovations, green commercial real estate design, and boutique hotel design. It will analyze future design trends and explore eco-friendly architectural technologies, attracting designers, architects, hotel groups, developers, operators, and investors to gather and grasp the latest trends and pulses of design.
Making its debut at the 2016 Shanghai Hotel Engineering & Design Expo, Mr. Lü Shaochang’s “MoMo Zhuspace” hotel achieves understated luxury to the extreme, interprets Eastern lifestyle aesthetic design concepts, and conveys the true essence of Eastern culture, engaging in a heartfelt dialogue with visitors on-site.
On-Site Forum
For more details, please visit the official website: www.hdeexpo.com
or follow the official WeChat: HotelexHDE
Image - http://photos.prnasia.com/prnh/20150902/0861508250-a
Image - http://photos.prnasia.com/prnh/20150902/0861508250-b
Image - http://photos.prnasia.com/prnh/20150902/0861508250-c
Photo - http://photos.prnasia.com/prnh/20150902/0861508250-d