By MOOK Scenic Spots Kelly, compiled and reported
As temperatures drop and cold waves sweep in, hot pot has become a popular dining choice for many consumers. The well-known Wang Group, which operates numerous restaurants, following the success of its popular hot pot brand Shih Er Guo, has identified the trend toward individual hot pots and launched a new hot pot brand, "12 MINI." This new brand not only targets consumers' winter hot pot habits but also capitalizes on the single-person market.Focusing on the classic solo hot pot experience.
The Wang Group launches its new hot pot brand "12 MINI," which attracted crowds upon opening. (Photo / 12 MINI)
The Wang Group's new hot pot brand "12 MINI" offers up to eight different broth options under the concept of the classic solo hot pot. With affordable pricing and high cost-performance, the brand achieved impressive results on its trial sales day with packed crowds. Targeting the "single-person market," the brand promotes the slogan "perfect for one, warmer for two," pricing its solo hot pots between NT$130 and NT$170. The friendly prices appeal to the general public, leading to long queues upon opening.
12 MINI hot pot offers affordable prices and a variety of flavors, attracting continuous crowds during its trial sales. (Photo / 12 MINI)
The solo hot pot targets the single-person demographic, favored by office workers and individuals looking to enjoy a hot pot meal alone. (Photo / 12 MINI)
12 MINI offers eight hot pot broth flavors for customers to choose from, including original, cumin, pickled cabbage, pumpkin cheese, green curry, spicy, kimchi, and Thai spicy and sour. The brand continues Shih Er Guo’s commitment to sustainable agriculture by carefully selecting vegetables and fruits from local farms and certified meats. Over a hundred recipes were tested in Wang Group’s private kitchen to perfect ingredient ratios. All dishes are cooked to order in the kitchen and served in specially designed insulated pots, allowing customers to enjoy hot pot without the need to cook it themselves.
12 MINI offers eight broth flavors to choose from, cooked to order and ready to eat upon serving. (Photo / 12 MINI)
Whether it’s the “solo hot pot” for one or the “friends’ hot pot” for two, both offer great value and enjoyment. Hot pot lovers should take advantage of the cold winter to try this new offering from the Wang Group.
[Info]
12 MINI
Address: B1, No. 1, Qingcheng Street, Songshan District, Taipei City
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