By MOOK Scenic Spots / Reported by Chen Wenlin
Starbucks Japan releases different seasonal series products throughout the year, but the most anticipated are the “Cherry Blossom Season” items launched every spring. This year, in sync with Japan’s cherry blossom viewing season, Starbucks Japan has unveiled 34 cherry blossom-themed products all at once. From tumblers and mugs to coffee beans and gift cards, everything features brand-new, seasonally appropriate pastel pink cherry blossom designs. Even before the products hit the shelves, the announcement had already caught the eye of many fans.
This year, Starbucks Japan has once again launched a Cherry Blossom Season series, divided into two collections—each one irresistibly charming. The image shows the vintage “Looking Back” collection (Photo / Starbucks Japan)
As in previous years, Starbucks Japan’s cherry blossom cups are available in two collections this time: the retro-styled “Looking Back” and the modern “Looking Forward,” set to be released on February 15 and February 28 respectively. The “Looking Back” collection features designs inspired by lace, paper-cut art, and soap bubbles to create a nostalgic ambiance. Meanwhile, the “Looking Forward” collection adopts a vibrant, colorful design style with white as the base, accented by vividly blooming flowers that convey a lively and hopeful vibe.
The modern “Looking Forward” collection uses a colorful design style, with an abundance of cherry blossom patterns delivering a vibrant and fashionable feel (Photo / Starbucks Japan)
In addition to tumblers, insulated cups, and mugs, Starbucks has also rolled out a variety of cherry blossom-themed limited-edition products, including gift cards and coffee beans. The soft pink packaging has caught the attention of many fans, with some netizens even saying they can’t bear to use them.
Starbucks Japan’s Cherry Blossom Festival introduces limited-edition coffee beans and instant coffee in new cherry blossom packaging (Photo / Starbucks Japan)
The pricing for Starbucks Japan’s Cherry Blossom Season products ranges approximately from 620 yen to 4,600 yen (tax excluded), and they are sold in limited quantities. Each customer is restricted to purchasing only five limited-edition items at a time. These items are expected to become popular choices for overseas travelers seeking to buy gifts.
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