By MOOK Scenic Spots Zhang Yingying, translated
Japanese Krispy Kreme (クリスピ0?eクリ0?喋), after its chocolate-themed campaign, has introduced the trending Mr. Bubble-shaped donuts and launched two themed stores to draw crowds and generate buzz.
A 12-count box of donuts is available at a promotional price of 2,000 yen. (Photo / Krispy Kreme Japan, same below)
The Mr. Bubble-shaped donuts debuted on March 1, featuring flavors such as strawberry, custard, cantaloupe, maple, and chocolate custard, with six different designs. Starting March 15, they also incorporate Easter festivities by adding bunny ears to the Mr. Bubble doughnuts.
Krispy Kreme also made small card inserts in the shape of bunny ears to match the Easter holiday atmosphere.
Additionally, limited-time themed stores featuring Mr. Bubble have been launched, with only two locations across Japan—one at Atre Kawasaki in Kanagawa and another at LUCUA Osaka.
A limited-time themed store centered around Mr. Bubble.
Krispy Kreme, which landed in Japan in 2006, gained immense popularity and rapidly expanded to 64 stores nationwide by 2015. However, in 2016, during its tenth anniversary, the brand faced declining popularity. In January 2017, the closure of its first store at Shinjuku Southern Terrace (サザンテラス) drew considerable attention.
Japanese Krispy Kreme has shifted its business model, moving away from being just a popular queue-worthy shop, and is striving to become part of Japanese consumers’ daily lives rather than just a fleeting trend. The brand is placing greater emphasis on seasonal and cartoon-themed collaborations and co-branded initiatives. Limited-time stores, various merchandise, and the power of social sharing have also become key focus areas for Krispy Kreme Japan.
【Info】
Krispy Kreme Japan’s Mr. Bubble Donuts
Sales Period: March 1 – April 17, 2018
Boxed Donut Prices: 12-count ¥2,000, 6-count ¥1,310, 3-count ¥740
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》https://www.mook.com.tw/article.php?op=articleinfo&articleid=17548