By MOOK Scenic Spots' Chen Wenlin, compiled and reported
The well-known beverage brand Coca-Cola often showcases creativity on its bottle designs. Following the nationwide craze over its name bottles, which received widespread acclaim and popularity, it later launched trendy "Emoji expression symbol bottles" popular among internet users. This year, to celebrate 50 years of Coca-Cola in Taiwan, the brand has specially introduced five limited-edition commemorative bottle designs unique to Taiwan. These bottles not only feature uniquely Taiwanese elements such as xiaolongbao (soup dumplings) and the Formosan black bear printed on their packaging, but also include a fun collection campaign available at specific retail outlets, sparking widespread discussion online as soon as they hit the shelves.
To celebrate 50 years in Taiwan, Coca-Cola has launched special limited-edition packaging bottles rich in local flavor. (Photo/Coca-Cola)
These five Taiwan-limited commemorative bottles incorporate distinctly Taiwanese and symbolic elements on their packaging, including the "Flower Bottle," "Black Bear Bottle," "Traditional House Bottle," "Food Bottle," and "Vintage Bottle," each available through specific retail channels. For instance, the debut "Flower Bottle" is exclusively sold at 7-Eleven in conjunction with the chain’s Urban Sakura Season campaign, while FamilyMart exclusively offers the "Black Bear Bottle," featuring adorable Q-version depictions of Taiwan’s national treasure, the Formosan black bear, and the
Coca-Cola’s limited-edition “Share a Coke with Your Name” packaging, launched in 2015 to commemorate the 100th anniversary of the contour bottle, once caused a nationwide craze in Taiwan (Photo / Coca-Cola)
Coca-Cola’s creative “Emoji Bottle” launched in 2016 (Photo / Coca-Cola)
Centered around three key lifestyle concepts in Taiwan, the remaining three commemorative bottles that showcase the island’s charm will also be released one after another. These include the “Traditional House Bottle,” which highlights Taiwan’s architectural features through classic old-style houses, and will hit shelves at OK Mart, FamilyMart, and RT-Mart starting April 11. The “Food Bottle” interprets Taiwanese people’s deep appreciation for food culture through the popular local dish, xiaolongbao (soup dumplings), and will be exclusively available at PX Mart starting April 13. Additionally, the “Nostalgia Bottle,” featuring classic blue-and-white plastic slippers and vintage straw bags to depict essential everyday items in Taiwanese households, will be exclusively sold at Carrefour starting April 18. Fans looking to collect the complete set of “Coca-Cola’s 50th Anniversary in Taiwan Commemorative Bottles” should head to these specific retail outlets to find them as soon as possible.
【Info】
【Info】
Coca-Cola’s 50th Anniversary in Taiwan Limited Edition Bottles
Coca-Cola’s 50th Anniversary in Taiwan Limited Edition Bottles
Capacity: 192ml
Capacity: 192ml
Price: NT$35
Price: NT$35
Flower Bottle
Flower Bottle
Sales Location: Exclusive at 7-ELEVEN
Sales Location: Exclusive at 7-ELEVEN
Launch Date: March 14, 2018
Launch Date: March 14, 2018
Bear Bottle
Bear Bottle
Sales Location: Exclusive at FamilyMart
Sales Location: Exclusive at FamilyMart
Launch Date: March 14, 2018
Launch Date: March 14, 2018
Traditional House Bottle