2016Year1Month13―15Day, dealers from all over the country gathered in Chengdu to attend the Osprey2016Autumn/Winter new product ordering event. This was the first time in recent years that the Osprey brand held its ordering event outside of Beijing. Aside from the location change, what surprised the dealers even more was that, after several years of adjustment and refinement, the Osprey brand, which is about to celebrate its20th birthday, seems poised to make a strong comeback in2016, aiming for new heights.
At this ordering event, the Osprey brand unveiled the “Summit Ascent” theme to commemorate its20th anniversary. “Summit” refers to a mountain—“lofty” and “attainable”; “Ascent” implies vision and breadth of mind. Osprey firmly believes that the height of a brand lies not only in capability but also in attitude. For the past20years, the Osprey brand has upheld a professional ethos, tirelessly pursuing excellence and continuous self-improvement in the field of outdoor sports products, developing and producing high-quality items that users can trust. In just two decades, it has gradually grown and matured—much like a true mountaineer, evolving from initial attempts to repeated challenges, not only enduring the trials encountered on the climb but also possessing the belief to stand atop Mount Everest.
During the ordering event, Osprey General ManagerHerve Caylaemphasized that the product remains the absolute core of the brand over the past twenty years.2016The company will refocus on product development this year:2016In the first half of the year, a mid-to-high altitude hiking boot representing the brand’s highest product standard will be launched. It is reported that this product has been in dedicated development for6years with over20versions. In China’s bustling outdoor market, such persistence and investment can only be achieved by an outdoor brand truly committed to product R&D.2016In the autumn/winter season, a brand-new ski series will be released. Notably, the concept and design of the Osprey ski series were entirely developed by a professional European team, and all products were field-tested and continuously refined in the Chamonix region of Europe, exemplifying Osprey’s consistent pursuit of ultimate product quality. Meanwhile, insiders revealed that in2016, during the autumn and Winter Olympics season, Osprey will also launch a range of high-quality outdoor products offering great value, as a token of appreciation to loyal customers and outdoor enthusiasts.
The ordering event also featured an impressive runway show, where models wearing Osprey’s2016Autumn/Winter collection new apparel immediately became the focus of attention for all guests present. Dynamic music and changing lights showcased Osprey’s youthful and vibrant side.
Additionally, at the ordering event, Osprey announced a strategic partnership with emerging internet technology platform company XueTan Film & TV.2016In the coming year, the two parties will collaborate in the field of virtual reality, including the production of a series of VR outdoor videos and the deployment of VR experience systems in stores, jointly pioneering a new era of outdoor experiences. Osprey believes that delivering exceptional products and authentic experiences is the fundamental value of an outdoor brand.
20Over the past 20 years, many stories have unfolded in the outdoor community, along with numerous technological advancements and transitions between old and new generations. Time remains constant, as does Osprey’s longstanding commitment to professionalism and the pure spirit of outdoor adventure.
As one of the earliest outdoor brands in the Chinese market, after twenty years of accumulation and dedication, what kind of surprises will the Osprey brand bring? We can’t wait to find out.