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Travel with an IKEA wardrobe and be your own life guide

Published: 2026-09-26 👁 101 views
Last updated 2026-09-26 — Adapted from the globally best-selling novel "The Days I Spent Writing in the Closet," directed by Ken Scott of "Million Dollar Arm" fame, and starring India's "Oscar Best Newcomer" Sharman Joshi, Cannes Best Actress Berenice Bejo from "The Artist,"...

By / MOOK Scenic Editor Team, compiled and reported

Adapted from the globally best-selling novel "The Days I Spent Writing in the Closet," directed by Ken Scott of "Million Dollar Arm," and starring India's "Oscar Best Newcomer" Sharman Joshi, Cannes Best Actress Berenice Bejo from "The Artist," and "Captain Fantastic" star Hailee Steinfeld, the touching new annual hit "Travel with an IKEA Wardrobe" premiered in Taiwan on June 22.

"Travel with an IKEA Wardrobe" is not just about travel—it also teaches you how to flirt using IKEA. (Image provided by iQIYI Pictures, the same below)

The must-watch touching hit of the year, "Travel with an IKEA Wardrobe," features Sharman Joshi as magician Ajay, whose crazy wardrobe adventure takes an unexpected turn. After meeting his "soulmate" Marie at an IKEA in France, Ajay instantly switches into "flirt mode" and completely wins her heart.

Cannes Best Actress Berenice Bejo (left).

The outrageously fun wardrobe journey of the film’s protagonist Ajay has everyone in stitches, and actor Sharman Joshi promises that Ajay’s unique “IKEA flirting techniques” and creative love pursuits will amaze audiences. Even Marie’s portrayer, America’s sweetheart Hailee Steinfeld, exclaimed, “That’s such a cute way to flirt!”

Playing house and mini skits are a highlight of the flirting techniques in "Travel with an IKEA Wardrobe."

In the film, Ajay stages “couple skits” in every IKEA display area. In a living room, he tells Marie, a complete stranger, “Honey, I can’t find my car keys, I’m going to be late for work!” He also asks her what’s for dinner in the kitchen. These roleplay mini-scenes gradually break down Marie’s defenses, and she even plays along with his humor. Netizens have joked, “Turns out IKEA is a flirting hotspot.”

Ajay’s unique IKEA flirting techniques in "Travel with an IKEA Wardrobe" even won over America’s sweetheart Hailee Steinfeld.

Cannes Best Actress Berenice Bejo plays Nelly, a movie star. By chance, Ajay hides in her luggage and ends up traveling with her to Italy. Bejo said the script made her laugh and cry. “Whether Ajay’s dream comes true in the end isn’t the point—the fact that he embarks on the journey and sees it through is already an extraordinary achievement.”

Cannes Best Actress Berenice Bejo was moved to tears just reading the script of "Travel with an IKEA Wardrobe."

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