On September 14, 2016, Fj
Fj
Asia's first flagship-format personalized brand retail concept platform, featuring classic Nordic architectural and design styles
On the day of the event, Mr. Martin Axelhed, the brand's global president, along with celebrities from various fields and outdoor photography enthusiasts, were present in person to join global media and outdoor aficionados in celebrating the occasion.
Such a uniquely natural and eco-friendly ribbon-cutting ceremony can only be found at Fj
Mr. Martin Axelhed said in a media interview, “We are very happy to have the opportunity to unveil our first Asian flagship store in Hong Kong and bring our personalized retail experience of Swedish outdoor clothing and gear to this metropolis. It just so happens that Hong Kong is also one of Asia’s most unique hiking destinations. Seventy percent of Hong Kong’s land remains undeveloped as urban areas, which creates a deep connection with nature. The balance between city life and outdoor adventure also leaves a deep impression.We hope Fj”
Martin Axelhed was interviewed by the media
FjAll the furniture and decorations in the store are made from imported Swedish ash wood. The simple, fresh, and highly functional design also reflects the Fj
The store offers a naturally comfortable shopping space
Here, Fj products are sold.
Fj
The flagship store of the brand K
K
>A colorful variety of backpacks
The newly launched Re-k in 2016
Re-k
This location features Asia's first station service center, where customers can enjoy unique retail services provided by on-site experts. You can receive professional advice on selecting outdoor clothing and gear, and the care and repair services offered here can also extend the lifespan of your beloved equipment.
Brand site service center