It's 2019—time to talk about outdoor techwear fashion.
Techwear,
does it represent a technological mindset or a self-aware awakening?
Or...
No matter where it comes from,
techwear has found a breakthrough for traditional outdoor sports,
and so have cross-industry collaborations.
For example,
KAILAS’s collaboration with NASA has been highly praised.
The Urban Outdoor trend,
cross-industry collaboration—
are you jumping on board or hesitating in place?
Click the image below
and let’s talkabout outdoor in 2019,，
techwear in 2019,
and trends in 2019.
2019 Asia-Pacific Outdoor Expo
The 2019 Asia-Pacific Outdoor Expo will launchthe 【IN OUTDOOR Outdoor Techwear Fashion Launch Zone】,，featuring a diverse range of trendy x functional products and innovative, multifaceted event formats.Striving to break through the boundaries of traditional outdoor while ensuring professionalism, it aims to promote traffic flow among outdoor, fashion, and trend communities, spread a new lifestyle, and attract more young people and end users. Our slogan is:"Cooler. Trendier."
New Cross-Industry Experiences
One platform. One SHOW.
A new product launch event and the direction of a fashion trend
Througha runway showto unveil trendy new products, you will gain:
Focused media attention
Extensive news coverage
Frequent influencer buzz
Multi-platform live streaming
...
In recent years, major commercial brands have all sought to carve out a niche in the existing outdoor functional apparel market, blending fashion with function, utilizing high-performance technical fabrics, and designing cuts and silhouettes that align with current trends to attract a younger generation of consumers. The Asia-Pacific Outdoor Expo has been closely following this phenomenon.
As an exhibition platform, the Asia-Pacific Outdoor Expo aims to present this trend vividly to the industry, encouraging brands to launch new products on the SHOW stage and disseminate them promptly, allowing audiences to broaden their horizons while having the opportunity to see and buy instantly. It seeks to attractmedia, distributors, boutique buyers, and outdoor enthusiasts and brandsto engage in mutual exchange, collaboration, and cooperation.
When outdoor meets streetwear, and when fashion meets function, what kind of sparks will be created???
One venue, one BATTLE
A selection of high-performance trendy products and a visual feast
The Asia-Pacific Outdoor Expo has specially set upthe Functional Fashion Awards, inviting professionals from various fields to judge and create an authoritative award for the fusion of outdoor and fashion.
Winning productswill receive:
An authoritative award logo certification
Additional free exclusive display space
A grand award ceremony
Exhibitions across major physical stores
Extensive media exposure
...
One forum, one TALK
A brainstorming session and a collision of creative sparks
The Asia-Pacific Outdoor ExpoCreative Forumwill actively host brand press conferences and organize cross-industry collaborative roundtable discussions. Focusing on outdoor+, the broader outdoor sector, it will explore how to integrate the entire supply chain, expand sales channels, and innovate marketing approaches.
A gathering, a SHARE
A trendy party, a source of joy
The Asia-Pacific Outdoor Show will be held at the exhibition siteKOL Party, inviting outdoor KOLs and internet celebrities to join, engaging with the audience on-site to push the atmosphere to new heights.
There will also bea Trendy Show Style Contestwhere audiences can select on-site products for creative styling, take photos, and share them—the ones with the most votes will win.
All we can say isit’s high-energy, cool, and full of fun ways to play.
A special event, a RIDE
A city “tour” check-in, a cross-border parade
Come for an impromptu GROUP RIDE, check in at Nanjing’s fashion landmarks, and together promote a cross-border lifestyle trend.
(Brand participation format: title sponsorship)
A lively industry celebration
Letters from the Asia-Pacific Outdoor Show have been sent out,
have you received yours?
June 20–23, Nanjing International Expo Center,
we look forward to meeting you,
as we ride the wave of trends
to power outdoor living.
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Interested in participating inthe IN!OUTDOOR Outdoor Trendy Function Zoneor have sponsorship or collaboration intentions, please contact:
Xu Yingya
TEL: 025-86891506
E-mail: sophie@nfexpo.com
Note: Some images in this article are sourced from the internet
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Early bird registration for the Asia-Pacific Outdoor Show is counting down.
Register for exhibition beforeJanuary 31, 2019
Enjoy an early bird special offer!
For details, please contact the exhibition hotline
TEL：025-86891013、025-86891506
025-86891551、025-86891519
E-mail：outdoor-show@nfexpo.com
Scan the QR code to join the Asia-Pacific Outdoor Show now!
More information
is available on the official website of the Asia-Pacific Outdoor Show.
www.outdoor-show.com.cn