The beauty is right at your feet—why just gaze into the distance? Why let a heavy backpack weigh you down when you can travel light? Forget the tough traditional hikes. This spring, The North Face, the global leader in outdoor sports, has launched its new Ultra series hiking footwear to redefine the concept of hiking and bring the idea of "lightweight new hiking" to life!
Any weekend away from work can be a "hiking day," and every mountain trail or forest valley around the city can become the "most enchanting hiking spot." Set off with just the essentials—"lightweight new hiking" lets outdoor enthusiasts fully enjoy nature and freely embrace their wild side!
Traditional hiking is more like a form of discipline: choosing a remote, unknown, and rugged route, packing a heavy backpack, taking firm steps, setting off alone, facing wind and rain along the way, and navigating difficult paths—all of which make us hesitant to choose any outing lightly. But when we think back to why we fell in love with the outdoors in the first place, wasn’t it because of the stunning scenery along the way, the joyful moments shared with companions, the thrill of going up and down quickly, and the relaxed feeling of embracing nature? Thus, the new concept of "lightweight new hiking"—focusing on short hikes, traveling light, and hiking with companions—was born and has been embraced by countless young people!
Compared to traditional hiking, lightweight hiking has a lower barrier to entry, allowing anyone to easily embark on their own hiking journey. Under the call of The North Face, a wave of lightweight new hiking is sweeping across the nation. In 2017, The North Face will visit eight major cities across the country to "reinvent hiking"—Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Wuhan, Shenyang, and Zhengzhou—to find the coolest lightweight hiking routes around the cities and invite more urban outdoor enthusiasts to join the lightweight hiking movement!
Traditional hiking is more like a form of discipline: choosing a remote, unknown, and rugged route, packing a heavy backpack, taking firm steps, setting off alone, facing wind and rain along the way, and navigating difficult paths—all of which make us hesitant to choose any outing lightly. But when we think back to why we fell in love with the outdoors in the first place, wasn’t it because of the stunning scenery along the way, the joyful moments shared with companions, the thrill of going up and down quickly, and the relaxed feeling of embracing nature? Thus, the new concept of "lightweight new hiking"—focusing on short hikes, traveling light, and hiking with companions—was born and has been embraced by countless young people!
Compared to traditional hiking, lightweight hiking has a lower barrier to entry, allowing anyone to easily embark on their own hiking journey. Under the call of The North Face, a wave of lightweight new hiking is sweeping across the nation. In 2017, The North Face will visit eight major cities across the country to "reinvent hiking"—Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Wuhan, Shenyang, and Zhengzhou—to find the coolest lightweight hiking routes around the cities and invite more urban outdoor enthusiasts to join the lightweight hiking movement!
Three different styles of lightweight hiking boots cater to various hiking environments and diverse needs:
Ultra Surround:When hiking through the mountains and encountering wet, muddy terrain, don’t be afraid—just wade right through for an exciting and exhilarating experience. The Ultra Surround not only offers long-lasting waterproofing but also achieves revolutionary 360° breathability: an innovative "windowed" structure with breathable holes on both sides of the upper keeps your feet dry. Plus, the Vibram Megagrip special rubber provides strong grip, even on slippery rocks!
Founded in 1966, The North Face is a key member of VF Corporation, a publicly traded American company. Its headquarters is located in a LEED Platinum-certified energy-efficient industrial park in California, USA, dedicated to providing professional gear for outdoor athletes on every challenging expedition.
The name "The North Face" ?/span>comes from the coldest and most difficult-to-climb north face of a mountain. It was inspired by Half Dome, a peak in Yosemite National Park (Yosemite National Park) in California, USA, hence its Chinese name "北面" (North Face), symbolizing the spirit of exploring the most challenging and perilous outdoor environments. In 1997, The North Face ?/span>adopted a new slogan—"Never Stop Exploring"—which has since become the brand’s most important spiritual motto.
As a leading global outdoor sports brand today, The North Face helps people explore and challenge the limits of human potential with athlete-tested products that meet a variety of outdoor needs. At the same time, the brand is committed to protecting the outdoor environment and minimizing human impact on nature through various sustainability initiatives. The North Face products are available in quality specialty sports retail stores worldwide.