By MOOK Scenic Spots Editorial Team
Taiwan’s first “McDonald’s 2.0 flagship restaurant” has opened!“McDonald’s 2.0” includes changes to the store’s interior decor style, as well as the installation of a “digital self-service ordering kiosk” that allows customers to place their own orders, which are then served to their tables by in-store staff, plus new McDonald’s employee uniforms designed by renowned designer Fang Guoqiang, and the launch of premium new menu items—combining upgrades in service, food, and digital technology all in one!
The McDonald’s 2.0 flagship store features a simple and bright decor design (Photo / McDonald’s Taiwan)
Taiwan’s first “McDonald’s 2.0 flagship restaurant” is a renovation of the former Taipei Kunming branch. McDonald’s Taiwan has officially entered the EOTF (Experience of the Future) new era, bringing customers a better dining experience through comprehensive innovations in store design, services, products, and digital services. The interior design was handled by up-and-coming Hong Kong designer Nelson Chow, introducing a new Alphabet minimalist style. It moves away from the traditional red and yellow color scheme, instead using wood tones paired with black and white, changing the public’s established impression of McDonald’s main visual identity.
McDonald’s Taiwan has introduced digital self-service ordering kiosks (Photo / McDonald’s Taiwan)
China launched its first 2.0 concept restaurant in Shenzhen as early as the end of 2016, and plans to upgrade over 1,000 stores. Now, McDonald’s Taiwan also plans to gradually upgrade all 180 McDonald’s locations across the country to “McDonald’s 2.0” within three years. In addition to introducing digital self-service ordering kiosks and table service, it will also add front-of-house hospitality ambassadors and promote mobile payment services across the board.
The newly renovated second-floor style of the McDonald’s 2.0 flagship store (Photo / McDonald’s Taiwan)
In addition, McDonald’s also announced that starting today, all 396 outlets across Taiwan will offer the “Signature Premium Series burgers,” which were previously available only for a limited time last year, and salads will be added to the main meal menu for the first time. Meanwhile, three products—the 4-ounce beef burger, double 4-ounce beef burger, and the 1995 American-style bacon beef burger—will be discontinued.
The McDonald’s 2.0 flagship store features modern wall designs, perfect for photos and check-ins (Photo / McDonald’s Taiwan)
A view of the third floor of the McDonald’s 2.0 flagship store (Photo / McDonald’s Taiwan)
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