As society progresses, the proliferation of high-rise buildings has witnessed human development while also becoming a barrier between people and nature. “Returning to nature” is gradually becoming a new theme in urban life, and outdoor activities are increasingly becoming part of everyday life for everyone.
ISPO, currently the world’s largest comprehensive expo in the sporting goods and sportswear industry, features exhibits covering all major categories of the sports industry. Its influence extends to nearly 400 million end consumers, making it a major outdoor event that has garnered increasing attention in China alongside the growth of outdoor activities in the country.
At this exhibition, ISPO joined hands with the Swedish premium outdoor brandFjThe event "ISPO&FjEnvironmental action became the highlight of this exhibition. Centered around the theme of "Outdoor Sports, Natural Conservation," the event aimed to encourage people to raise their awareness of environmental protection and foster a love for preserving nature. It advocated for everyone to actively become environmental guardians, protecting the home we depend on, enjoying and embracing nature—starting from our surroundings, starting with small actions, and beginning with the plastic bottles in each person’s hand. The event received an enthusiastic response from attendees and spectators, who eagerly threw discarded plastic bottles into the eco-recycling bins placed throughout the venue, striving to beFj环保卫士"，
Fj 潇lr 漩en是瑞典高端户外品牌，自品牌创立50多年来，始终秉承环保理念，鼓励和激发人们享受户外生活，保护自然环境和生物。
本次活动中Fj 潇lr 漩en将最新环保科技产品Re-K 孱ken系列背包作为奖品，
Re-K 孱ken的每一个基因都源自环保理念。
面料采用环保科技制成，标准款由11个可再回收再生的聚酯PET瓶制成，迷你款相当于9个PET瓶，并且背包材料可全部回收再利用；同时通过SpinDye ?/span>技术完成上色，纺丝与染色同步完成，生产过程大幅降低了水资源的消耗，化学制剂的使用以及能源消耗和碳排放。
并且赋予面料极佳的色牢度，使其耐光照，耐洗涤，耐磨擦，耐汗渍，甚至是耐漂白。
Fj 潇lr 漩en2017年全新推出的高海拔系列BERGTAGEN系列也在展会亮相，该系列产品是高海拔户外生活必备的功能全面的户外服装。
除此之外，德国高端户外手工鞋品牌HANGWANG在此次展会展出了品牌2017年的一项重大跨界合作产品，与米其林强强联手推出的户外防滑大底。为户外登山徒步活动带来更加坚实的保障。吸引了众多媒体及户外人士的关注。
瑞典顶级户外炉具品牌PRIMUS，一直以来都是户外炉具的领军品牌，自创立100多年来始终引领户外炉具的发展。早在1953年就为Edmund Hillary和Tenzing Norgay（人类最早成功登顶珠峰的两位征服者）提供了可靠的保。
可以说PRIMUS见证了户外运动的发展。
本次，PRIMUS也带着诸多屡获大奖的产品亮相展会，成为此次ISPO不可错过的焦点。