As society progresses, the proliferation of high-rise buildings has witnessed human development while also becoming a barrier between people and nature. “Returning to nature” is gradually becoming a new theme in urban life, and outdoor activities are increasingly becoming part of everyday life for everyone.
ISPO, currently the world’s largest comprehensive expo in the sporting goods and sportswear industry, features exhibits covering all major categories of the sports industry. Its influence extends to nearly 400 million end consumers, making it a major outdoor event that has garnered increasing attention in China alongside the growth of outdoor activities in the country.
At this exhibition, ISPO joined hands with the Swedish premium outdoor brandFjThe event "ISPO&FjEnvironmental action became the highlight of this exhibition. Centered around the theme of "Outdoor Sports, Natural Conservation," the event aimed to encourage people to raise their awareness of environmental protection and foster a love for preserving nature. It advocated for everyone to actively become environmental guardians, protecting the home we depend on, enjoying and embracing nature—starting from our surroundings, starting with small actions, and beginning with the plastic bottles in each person’s hand. The event received an enthusiastic response from attendees and spectators, who eagerly threw discarded plastic bottles into the eco-recycling bins placed throughout the venue, striving to beFjEnvironmentalist
FjIt is a Swedish premium outdoor brand. For over 50 years since its establishment, it has consistently upheld environmental principles, encouraging and inspiring people to enjoy outdoor life while protecting the natural environment and wildlife.
During this eventFjbringing the latest eco-friendly technological productsRe-KA series of backpacks are offered as prizes,
Re-KEvery gene is rooted in environmental principles.
The fabric is made with environmentally friendly technology; the standard model is produced from 11 recyclable PET bottles, while the mini model is equivalent to 9 PET bottles, and the backpack material is fully recyclable; at the same time, throughSpinDye
and gives the fabric excellent colorfastness, making it resistant to sunlight, washing, abrasion, sweat, and even bleaching.
FjThe newly launched high-altitude series, the BERGTAGEN collection, was also showcased at the exhibition. This product line consists of versatile outdoor apparel essential for high-altitude outdoor living.
In addition, the German high-end outdoor handmade footwear brand HANGWANG showcased a major cross-industry collaboration product from 2017 at this exhibition — an outdoor anti-slip sole developed in partnership with Michelin.Provides more solid protection for outdoor hiking activities.It attracted the attention of numerous media outlets and outdoor enthusiasts.
The top Swedish outdoor stove brand PRIMUS has long been a leader in outdoor stoves, consistently driving the development of outdoor cooking equipment for over 100 years since its founding.As early as 1953, it provided reliable support for Edmund Hillary and Tenzing Norgay (the first two people to successfully summit Mount Everest).
It can be said that PRIMUS has witnessed the development of outdoor sports.
This time, PRIMUS also showcased many award-winning products at the exhibition, making it a highlight not to be missed at ISPO.